Corporate Identity & Brand Management

Coventry Academy provides a training course in Corporate Identity & Brand Management in Management & Leadership

Course Schedule

Date Venue Fees($)
13 - 17 Nov 2022 Dubai - UAE $5,950

Course Summary

Why Choose this Course?

How your brand is perceived within your own country, and internationally, whether it stands out from competitors, is more important than ever. This innovative branding masterclass helps participants plan, implement, launch and manage an effective brand that wins internal and external support.

We look at what brands are, why organisations need one, what value they bring and how to build and manage a brand. Our five days together include lots of real-life examples to inspire participants to create their own brand.

This training course will feature:

  • Defining a strategy for your brand
  • Linking branding to corporate vision, mission, values and culture
  • Expressing brand through its image, personality and characteristics
  • Explaining the brand to stakeholders and wining their support and loyalty
  • Sustaining and evolving the brand over time