Creating a Marketing Plan for Business to Business

Coventry Academy provides a training course in Creating a Marketing Plan for Business to Business in Sales & Marketing

Course Schedule


Course Summary

Why Choose this Training Course?

With the downturn in traditional industries and the need to innovate new products and find new markets, effective B2B marketing is more essential than ever for many organisations.

Marketing planning is key to success and this course can quickly empower you to create credible marketing plans that will enable your organisation to succeed with new products in new markets.

This Coventry Academy Training Course will show you how to create a plan to build market share and improve profits in existing markets. The course is highly practical and uses real life examples from successful B2B companies that the Course Director has helped over many years.

This Coventry Academy training course will feature:

  • What you need to analyse before planning
  • Defining the marketing strategy
  • Structuring the plan
  • Targeting the right customers, decision-makers and influencers
  • Building the most effective marketing mix
  • Implementing and controlling the plan