Developing & Implementing Strategic Marketing Plans

Coventry Academy provides a training course in Developing & Implementing Strategic Marketing Plans in Sales & Marketing

Course Schedule

Date Venue Fees($)
03 - 07 Oct 2022 Vienna - Austria $5,950

Course Summary

Why Choose this Training Course?

Marketing is the glue that holds and organisation together, gives it understanding of what customers want, what they value and are willing to pay for. As the marketplace and customer needs change, marketing helps the rest of the organisation understand how to change.

Strategic marketing is the overarching framework that knits marketing activities to the wider business needs, at the same time helping operational teams become customer centric. It provides deep understanding of customers and how to serve them.

Over our five days together participants will develop understanding of how to create a strategic marketing plan; returning to their desks with the outline of a plan tailored to their organisation.

This Coventry Academy training course will feature:

  • A wide range of models, techniques, tools and tips
  • How to apply theory in practice when developing marketing strategy
  • A process for creating a strategic marketing plan that has input from across the organisation and wins support from key teams and executives
  • Delegates working through the key steps to develop their own strategic marketing plan.