A highly interactive training course on

Leading Global Organisations

Managing the Complex Challenges of Globalisation
Coventry Academy -  Leading Global Organisations

Course Schedules

 15-19 Apr 2024
 22-26 Jul 2024
 02-06 Sep 2024
 04-08 Nov 2024
 27-31 Jan 2025

Training course overview

Managing global teams, with members working in different time zones or coming from different cultures, is not easy. As leaders we need to understand how culture impacts our staff, customer expectations and longevity of our organisation. Then we can respond appropriately.

This Coventry Academy training course provides delegates with skills to navigate the cultural differences and invisible boundaries that divide people globally. We share practical tools and techniques for diagnosing culture, identifying appropriate ways of leading virtual teams, and managing differences to create cohesive teams that add value to the business. We also delve into how to meet customer expectations in different countries and develop a global marketing plan that is practical and implementable.

What are the goals?

By attending this training course delegates will be able to:

  • Recognise and Respond to the Global Challenge Facing Their Organisation
  • Develop a Corporate Culture that Supports High Performance, Loyalty and Motivation
  • Lead a Virtual Team Located in Various Time Zones, Continents and Cultures
  • Understand how to Deliver Customer Expectations in Different Cultures and Countries
  • Develop a Global Marketing Plan Tailored to Customers/Clients in a Variety of Countries

Who is this training course for?

This Coventry Academy training course is suitable for:

  • Executives Who Lead Virtual Teams with Members Based in Different Countries, Regions or Time Zones
  • Executives Whose Teams are Expanding into New Markets, Countries or Regions
  • Executives in Companies That are Transforming Into Global Organisations
  • Managers in Global Organisations Who Have Been Identified as Having Potential for Promotion to a Leadership Role

Course Outline

Day One: Understanding the Challenges of Globalisation
  • The biggest challenges facing global businesses over the next 12 months
  • Responding to global business challenges: culture, ethics, legislation and regulation, technical
  • Building a sustainable business in the face of political instability, weather extremes, disruptive technology, declining productivity, falling economic growth
  • Managing uncertainty and embracing change
  • Global sustainability: creating strategic alignment, maximising value and controlling overhead costs
  • Bridging cultures: working between traditional and emerging markets
Day Two: Overcoming Cultural Barriers
  • Corporate global culture versus locally-appropriate cultures in each region
  • Understanding how and when to create one culture from many
  • Leading culture change in global organisations
  • Aligning culture and strategy globally and locally
  • Encouraging respect for diversity and valuing differences
  • Overcoming the barriers of language, misunderstandings and expectations
Day Three: Leading Virtual Global Teams
  • Creating and leading a high-performance team across borders and cultures
  • The skillsets and competencies of successful global leaders
  • Ensuring managers develop the skills to lead in a global organisation
  • Improving the quality and speed of decision making
  • Building relationships of trust in virtual teams
  • Ensuring customer facing front line staff feel supported
Day Four: Meeting Customer Expectations in Different Countries
  • Identifying customer needs in different regions
  • Understanding cultural diversity in creating positive customer experience
  • Adapting customer service to customer service expectations in different cultures
  • Communicating using multiple channels to interact with customers appropriately
  • Using personalisation to improve satisfaction and build loyalty
  • Principles for improving cross-cultural customer interactions
Day Five: International Marketing Across Borders and Cultures
  • Identifying international marketing opportunities
  • Market entry strategy decisions including products and product lines, pricing, distribution and publicity
  • Developing and implementing the international marketing plan
  • The trading environment in Africa, America, Asia Pacific and Europe
  • Action planning

The certificate

  • Coventry Academy Certificate of Attendance will be provided to delegates who attend and complete the course

Coventry Academy
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