A highly interactive training course on

Managing Customers
for Competitive Advantage

Duration: 5 Days

Training course overview

How can you keep your customers loyal, coming back to you again and again over the years? Research evidence across a range of industries shows that it is eight times more costly to recruit a new customer than retain an existing one. The ability to find, satisfy and retain customers is at the very core of business success. In this fast-paced training course you will learn how to find and use the right information to understand what your customers want and what will delight them. You will learn techniques to grow your customer base using the best advertising of all – word of mouth.

What are the goals?

This Coventry Academy Training Course will feature:

  • Understanding Customer Relationship Management Systems and their Value
  • Identifying and Understanding the Elements of a Customer Relationship Strategy
  • Tools to Evaluate Customers’ Needs and the Motivators that are Important to them
  • How to Manage Customer Data and Analyse It
  • Planning a Customer Service Programme to Ensure Customer Retention and Loyalty
  • Deliver Consistent Service and Measure and Demonstrate its Success
  • Share Appropriate Data to Create a Single Customer View with Colleagues

Who is this training course for?

This Coventry Academy Training Course is suitable to a wide range of professionals but will greatly benefit:

  • Marketing Executives and Managers who are interested in Customer Retention and Word-of-mouth Marketing
  • Anyone Responsible for or Contributing Significantly to the Development and Implementation of Customer Relationships
  • Managers and Supervisors who want to Improve Customer Relationships
  • Customer Service Professionals

The certificate

  • Coventry Academy Certificate of Attendance will be provided to delegates who attend and complete the course

Dates & Fees 2023 Location, Date & Fees

Al Ain - UAE
24-28 Apr 2023
Register Now
Fee: $5,950
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