Coventry Academy provides a training course in Product Management for Business to Business(B2B) Companies in Sales & Marketing
|24 - 28 Oct 2022||Online||$2,350|
Why Choose this Online Training Course?
The role of a product manager has changed in business-to business markets due to greater price competition, commoditisation and shorter product life-cycles, which can erode profit margins.
As a result, product managers are now expected to take the lead and ensure that their products and solutions are sold and marketed effectively, and profitably, throughout the product life-cycle. They now have to develop a commercial and market understanding, not just a technical one.
This Coventry Academy online Training course will show you how to adopt the latest best-practice, become a more strategic market-focused product manager; and develop product marketing plans that will help you to meet your objectives.
This Coventry Academy online training course will feature:
- Best practice B2B product management
- How to achieve product marketing objectives
- How to think strategically
- How to create superior value propositions
- How to manage your products in the market
- How adopt a clear direction instead of fire-fighting