Public Relations and Successful Campaigns

Coventry Academy provides a training course in Public Relations and Successful Campaigns

Course Schedule

Date Venue Fees($)
28 Aug - 01 Sep 2022 Online $2,350

Course Summary

Why Choose this Online Training Course?

This state-of the-art online training course covers the practice of Public Relations and in the 2020s. PR and Communications are at the heart of business performance. Modern methods, tools and channels have greatly increased the speed in which communications can be experienced, from local to global. Sustained public relations campaigns can help build public perceptions, develop reputation with key stakeholders and drive strategic organisational change. Well planned and executed campaigns are a cost-effective means of changing perceptions and increasing stakeholder value for an organisation. By closely fitting the campaign to core business priorities as well as project objectives campaign design reinforces key messages and organisational strategy. Participants will develop the skills to design, plan, cost, deliver and evaluate campaigns using the full range of PR media and channels. 

This Coventry Academy online training course will feature:

  • Understanding the basis of both positive Public Relations and defensive PR
  • Selecting and use a range of powerful planning tools to manage reputation in a complex media environment
  • Managing campaigns to change behaviour and develop reputation
  • Shaping external perceptions of your organisation by first class internal communications
  • Developing a strategic PR approach and a clear plan of action