Strategic Selling & Value Propositions for Business to Business (B2B) Companies

Coventry Academy provides a training course in Strategic Selling & Value Propositions for Business to Business (B2B) Companies in Sales & Marketing

Course Schedule

Date Venue Fees($)
26 - 30 Sep 2022 Online $2,350

Course Summary

Why Choose this Online Training Course?

To sell new products in new markets and increase sales and profits in existing markets, B2B sales teams now require a more integrated and co-ordinated selling strategy. No matter how good sales people are, they will find it increasingly difficult to sell without strategic selling which delivers superior value to customers.

Having a good product is not the answer. Customers now expect their suppliers to be able to deliver value consistently and help them to build their business. By adopting a strategic selling approach the supplier can build the relationship with the customer, overcome competitors, win profitable sales continuously and become the customer’s preferred supplier.

This Coventry Academy online training course is for companies that want to avoid selling on price, and become the customer’s preferred supplier. On this training course you will learn how to create a selling strategy for a segment, which builds powerful relationships and delivers superior value propositions that customers are happy to pay for.

The approach explained on the course is already being applied successfully by global companies.

This Coventry Academy online training course will feature:

  • A new philosophy that challenges current sales practices
  • Building irresistible value propositions
  • Ten key principles of strategic selling
  • The insight required to adopt strategic selling
  • How to structure the sales strategy
  • The tools you require to deliver superior value
  • How to implement the sales strategy