Training course overview
Why do most new products fail? The primary reason is often a lack of market consideration throughout the innovation process. Innovators tend to focus heavily on the technical aspects of a product, neglecting the critical fact that commercial success hinges on market viability.
To address this, it's crucial for everyone involved in new product innovation to adopt a market-oriented mindset. This involves rigorously evaluating new ideas based on their market potential, developing a compelling business case to support investment, and ensuring adequate market support post-launch.
This Coventry Academy Successful Technical Innovation Training Course is designed to empower participants with the knowledge and tools needed to innovate with a market-centric approach.
By attending this Coventry Academy training course, participants will learn how to innovate with a focus on market needs, select the right products to develop, justify their choices with solid business cases, and effectively market their innovations. This approach significantly enhances the likelihood of success in new product endeavors.