A Highly Interactive Training Course On

Business Relationship Management Professional Training (BRMP)

Skills to Build your Reputation and your Business

Business Relationship Management Professional Training (BRMP)
Course Schedule

CLASSROOM

17-21 Feb 2025
Dubai
$5,950
18-22 Aug 2025
Amsterdam
$5,950
10-14 Nov 2025
London
$5,950
Certificate
  • Coventry Academy Certificate of Attendance will be provided to delegates who attend and complete the course

Training Overview

Training Overview

The saying “it’s not what you know, but who you know” is only partly true; it’s really about who knows you. In today's business landscape, strong reputations—both corporate and personal—are crucial. As comparison sites commodify brands, successful relationships with customers have become more vital than ever. The future growth of any enterprise hinges on its business relationships with suppliers, partners, and especially customers.

This intensive 5-day Coventry Academy course will enhance every aspect of business relationship management, from initial meetings to long-term engagement. Participants will learn a proven methodology aligned with the Business Relationship Management Professional (BRMP) framework. This training equips Business Relationship Management professionals with essential tools, knowledge, and skills to effectively manage and nurture business relationships, ensuring sustainable success and growth.

What are the goals?

By the end of this Coventry Academy training course, you will be able to:

  • Understand why successful Business relationships and how they create great Customer Experiences, are the most important asset an organisation can possess and why future existence, much less prosperity, depend so totally on them.
  • Understand the mind of your customer. The workshop draws upon cutting edge science to understand and explain how the customer’s mind works and so how we can relate to it.
  • Understand how to develop finely tuned relationship skills, how to build rapport and most importantly, trust.
  • Learn skills, processes and attributes to enable you to perform not as merely a supplier, but as a strategic partner, contributing to business strategy formulation and shaping business demand for your enterprise’s services.
  • Understand the true meaning of value, how it is created, how it sometimes gets destroyed and how it can migrate from one business model to another.
  • Learn more about yourself and your own personal motivations, become gifted at understanding what is happening inside the customer’s mind and your own.

Who is this Training Course for?

This Coventry Academy training course is suitable to a wide range of professionals but will greatly benefit:

  • Business Relationship Managers
  • Key Account Managers
  • Global Account Managers
  • Sales professionals
  • Business Development Professionals
  • Marketing Executives

The Course Content

Day One: The Business Relationship Manager
  • The goals and objectives of a successful BRM
  • The role of the BRM and its growing importance
  • The evolution of the BRM role in response to business and provider forces
  • Business and Supplier Demand maturity and its affect on the BRM role
  • The Drivers of relationship maturity
  • The tactics and strategy of the BRM role
  • Reporting and Organizing structures for Business Relationship Managers.
Day Two: Strategic Partnerships
  • Value Realization and Migration
  • Demand Shaping
  • The Strategic Relationship Management Process and how to deploy it to strengthen professional relationships
  • The Customer’s Decision-Making process and buying cycle
  • Mutual Relationship contracts and how to execute them
Day Three: Understanding the Business
  • Understanding the wider Business environment
  • Business Models
  • Strategy
  • Understanding Business processes and operations
  • Understanding the clients’ organisation, culture and internal politics
Day Four: Portfolio Management & Business Transition
  • Portfolio Management as a means of creating enduring value
  • Portfolio Management and the product lifecycle
  • Optimizing Business value by managing the relationships between Projects Programs and Portfolio Management
  • Portfolio Classification schemes and their role in balancing portfolios
  • Governance – how processes and structures are used to support Portfolio Management
  • Understanding Business Transition Management and the Business Transition Capability Model
  • Leading change
    • Concepts of Change Leadership
    • How to create stakeholder urgency
    • Key Factors in managing change, the Cliff Analogy
Day Five: Value, Persuasion and Communication Skills
  • Value-Centric service delivery
  • Building Rapport and Business Relationships
  • Understanding the differences between Products, Services and Brands and the implications of this on the Business Relationship
  • Creating compelling Value propositions
  • Influencing and Persuasion skills
  • Communications skills Masterclass