A Highly Interactive Training Course On

Certificate in Business Essentials

Identifying and Managing Development Priorities

Certificate in Business Essentials
Course Schedule

CLASSROOM

24-28 Feb 2025
Paris
$5,950
16-20 Jun 2025
Dubai
$5,950
15-19 Sep 2025
Amsterdam
$5,950
Certificate
  • Coventry Academy Certificate of Attendance will be provided to delegates who attend and complete the course

Training Overview

Training Overview

Competition in all markets is intensifying, leading to evolving business models. Companies require teams skilled in identifying essential actions for sustaining superior performance, collaborating to achieve goals, and applying effective leadership to meet customer and stakeholder needs. As no organization can do everything it’s capable of, prioritizing and executing truly essential projects is crucial for maintaining excellence.

This popular training course will help you develop proactive practices and techniques, enabling you to translate strategy into action and meet your company’s objectives as conditions shift.

Key features of this training course include:

  • Strategic choice and prioritization of activities
  • Effective planning processes for business development
  • Team building within an agile and innovative culture
  • Leadership skills that drive profitable growth
  • Anticipation and preparation for a changing future

What are the goals?

By the end of this training course, you will be able to:

  • Create action projects out of strategic programmes
  • Collaborate with partners to select priority projects and activities
  • Apply leading-edge tools and techniques of project management
  • Retaining control as part of effective project implementation
  • Lead and manage teams in a “built to change” business environment

Who is this Training Course for?

This training course is highly participative and interactive, being broadly based and structured to advance the current capabilities of staff and to enable them to appreciate the wider business impact of their specialist activities.  Therefore, the course is suitable for a wide range of professionals but will greatly benefit:

  • Product and service development staff
  • Team leaders, supervisors, section heads and managers
  • Experienced general managers who wish to update their knowledge and skills
  • Project managers
  • Business development managers
  • Human resource development specialists

How will this Training Course be Presented?

This training course will utilise a variety of proven adult learning techniques to ensure maximum understanding, comprehension and retention of the information presented.  This will include formal presentation with group discussion, group work on focused examples, detailed case study analysis and presentation, video presentations by experienced business executives, plus open discussion of specific development issues and challenges that individual participants now need to address.

The Course Content

Day One:  Identifying Development Opportunities
  • Project definition, selection, focus and concentration of effort
  • Aligning projects with main strategic programmes
  • Contemporary best practice guidelines in project management
  • Evaluating and establishing priorities to achieve agreed goals
  • Project planning and agreeing the review processes
  • Case example or case study on today’s topics
Day Two: Project Definition, Management and Control
  • Effective project definition techniques
  • Setting project scope and terms of reference
  • Internal and external negotiation and agreement
  • Project execution – including collaboration and outsourcing
  • Keeping projects under effective control
  • Case example or case study on today’s topics
Day Three:  Leadership that Delivers Results
  • Team leadership, review, adjustment and control
  • Leading and managing internal/external/hybrid team structures
  • Creating vision, mission and values for the future
  • Understanding and managing internal and external expectations
  • Project leadership as a continuous development process
  • Case example or case study on today’s topics
Day Four:  Entrepreneurship in Business Development
  • Building an entrepreneurial culture in your teams
  • Team-based models of business development
  • Financial and non-financial aspects of entrepreneurial activities
  • Balancing and managing risk and reward in business development
  • Retaining an entrepreneurial culture as an organisation grows and matures
  • Case example or case study on today’s topics
Day Five:  The Quest for Continuous Innovation
  • Innovation – the most significant part of business development
  • The difference between a sustaining and a disruptive innovation
  • Balancing sustaining and disruptive innovations in business strategy
  • Managing the life-cycles of products, services and strategies
  • Case example or case study to synthesise the whole course
  • Discussion – delegates’ plans for follow-up action