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- About Us
A highly interactive training course on
Certificate in Business Essentials
Training course overview
Competition is already intense in all markets and consequently business models are changing. Companies need teams of people who can identify what needs to be done to sustain superior performance, collaborate with others to achieve goals, and apply top-level leadership skills to meet customer and stakeholder needs. No company can do everything that it is capable of doing, and all need to develop the ability to prioritise and execute the projects that are truly essential in creating and sustaining excellent performance now and in the future.
This popular training course will support you to develop practices and techniques to manage these demands proactively, enabling you to convert strategy and planning into action and achieve your company’s objectives as business conditions change.
This training course will feature:
- Strategic choice and prioritisation of activities
- Planning processes for business development
- Team building in an agile and innovative culture
- Leadership skills and actions that drive profitable growth
- Anticipating and preparing for a changing future
What are the goals?
By the end of this training course, you will be able to:
- Create action projects out of strategic programmes
- Collaborate with partners to select priority projects and activities
- Apply leading-edge tools and techniques of project management
- Retaining control as part of effective project implementation
- Lead and manage teams in a “built to change” business environment
Who is this training course for?
This training course is highly participative and interactive, being broadly based and structured to advance the current capabilities of staff and to enable them to appreciate the wider business impact of their specialist activities. Therefore, the course is suitable for a wide range of professionals but will greatly benefit:
- Product and service development staff
- Team leaders, supervisors, section heads and managers
- Experienced general managers who wish to update their knowledge and skills
- Project managers
- Business development managers
- Human resource development specialists
How will this training course be presented?
This training course will utilise a variety of proven adult learning techniques to ensure maximum understanding, comprehension and retention of the information presented. This will include formal presentation with group discussion, group work on focused examples, detailed case study analysis and presentation, video presentations by experienced business executives, plus open discussion of specific development issues and challenges that individual participants now need to address.
Course Outline
Day One: Identifying Development Opportunities
- Project definition, selection, focus and concentration of effort
- Aligning projects with main strategic programmes
- Contemporary best practice guidelines in project management
- Evaluating and establishing priorities to achieve agreed goals
- Project planning and agreeing the review processes
- Case example or case study on today’s topics
Day Two: Project Definition, Management and Control
- Effective project definition techniques
- Setting project scope and terms of reference
- Internal and external negotiation and agreement
- Project execution – including collaboration and outsourcing
- Keeping projects under effective control
- Case example or case study on today’s topics
Day Three: Leadership that Delivers Results
- Team leadership, review, adjustment and control
- Leading and managing internal/external/hybrid team structures
- Creating vision, mission and values for the future
- Understanding and managing internal and external expectations
- Project leadership as a continuous development process
- Case example or case study on today’s topics
Day Four: Entrepreneurship in Business Development
- Building an entrepreneurial culture in your teams
- Team-based models of business development
- Financial and non-financial aspects of entrepreneurial activities
- Balancing and managing risk and reward in business development
- Retaining an entrepreneurial culture as an organisation grows and matures
- Case example or case study on today’s topics
Day Five: The Quest for Continuous Innovation
- Innovation – the most significant part of business development
- The difference between a sustaining and a disruptive innovation
- Balancing sustaining and disruptive innovations in business strategy
- Managing the life-cycles of products, services and strategies
- Case example or case study to synthesise the whole course
- Discussion – delegates’ plans for follow-up action
The certificate
- Coventry Academy Certificate of Attendance will be provided to delegates who attend and complete the course