The global COVID-19 pandemic will come to an end. When it does will yours be among the first organisations to re-start marketing?
Now is the time to plan your first campaign for the post-pandemic world. Plan now and you will be a step ahead of your competitors.
This Coventry Academy practical online training course takes a step-by-step approach to develop a marketing campaign you can start as soon as the world comes out of lockdown. We look at how to develop activities that deliver business objectives and appeal to key stakeholders, as well as how to coordinate activities using appropriate tools and techniques.
Delegates will leave with an outline marketing campaign tailored to their organisation and audiences, that they can develop in detail with their teams.
What are the goals?
By the end of this Coventry Academy online training course you will be able to:
Develop SMART objectives that measure outputs, outcomes and value delivered to your organisation
Segment and prioritise key audiences then take them on a planned stakeholder journey
Select communication channels audiences will pay attention to and trust
Allocate communication responsibilities among team members with different capabilities
Brief content creators to deliver a wide range of collateral on time and to the standards required
Who is this training course for?
This Coventry Academy online training course is suitable for marketing practitioners and business leaders, and will greatly benefit managers and practitioners in:
Advertising & direct marketing
Digital & social media marketing
PR & product publicity
Media relations
Community & VIP relations
Public & government affairs
Investor relations & financial PR
Brand & reputation management
Employee communications & HR
Course Outline
Amongst a wide range of valuable topics, the following will be prioritised:
Clarifying purpose: identifying activities, outcomes and value to the organisation
Understanding key audiences: how much do you know about them
Conducting research: developing an in-depth understanding of how to influence your audiences
SMARTS: creating specific objectives that you can measure
Messaging: deciding the key things to communicate
Balanced channels: selecting from amongst the wide range of marketing tools and communication channels to reach audiences
Curating content: creating an unfolding story that connects with audiences
Timescales: using scheduling tools to manage activities
A-Z of production: ensuring you produce high-quality collateral and events on time and budget
Reporting upwards: demonstrating activities achieve their objectives and deliver positive outcomes for your organisation
The certificate
Coventry Academy e-Certificate of Attendance will be provided to delegates who attend and complete the course