Are you a woman leader wanting to develop business acumen?
This Coventry Academy online training course covers the key topics addressed by Executive MBA’s. It is focused on the development needs and challenges of women managers or would-be managers and their male collaborators. Having an understanding and working knowledge of people management, marketing, finance, and strategy is essential for any manager worth their salt. In addition, there is a need for key leadership skills, such as influence and negotiation, to deliver Great Results.
This online training course offers delegates the chance to learn about management theories and put skills into practice – to overcome obstacles and gain confidence. The course is delivered in a fun and participative manner, participants will take back new ideas and new ways of working which will enable them to deliver results!
What are the goals?
By the end of this Coventry Academy online training course, you will be able to:
Manage people’s performance optimally
Understand the key elements of successful marketing
Produce plans which support the organisation’s strategic aims
Understand financial statements and be able to ask incisive questions
Interact effectively with stakeholders for mutual benefit
Who is this training course for?
This online training course is suitable to a wide range of professionals but will greatly benefit:
Women new to supervisory or managerial roles
Women wanting to develop leadership capabilities
Women wanting to gain knowledge of managerial methods and techniques
Men in supervisory or managerial roles wishing to work collaboratively with women
Project managers, professionals or team leaders wanting to gain business acumen
Course Outline
Day One: People and Performance
Understand the HR cycle
Understand key elements of recruitment, selection, induction, retention and development of staff
Develop capabilities in use of competencies in selection and development
Enhance skills in conducting appraisals & managing performance
Develop skills and confidence in giving and receiving feedback
Recognise importance and value of partnership working
Day Two: Marketing in Action
Understand the 5 essential areas of marketing & their critical role
Apply analysis of macro & micro environments for strategic decision-making
Learn techniques for successful relationship building with key audiences
Learn to use marketing communications mix for single activities and campaigns
Develop knowledge of frameworks for planning marketing communication activities
Gain understanding of elements of a brand and its consistent use on- and off-line
Day Three: Strategic Change
Understand key concepts in development of strategies
Understand how objectives and plans must align with corporate strategy
Develop skills in identifying and managing risks
Consider the human impact of change and uncertainty
Learn how to overcome barriers to effective strategy implementation
Link theory to practice: how strategy affects every job
Day Four: Finance for Managers
Use financial knowledge to help manage a company in today’s business environment
Understand why good financial information is critical to company success
Understand and analyse financial statements
Apply appropriate financial measures to financial statements to assess viability
Use financial knowledge to make more effective decisions
Use case studies to prepare financial statements
Day Five: Negotiation and Influence Skills
Develop skills and attitudes to deliver ‘Win-Win’ negotiation outcomes
Acquire knowledge of influencing strategies
Conduct stakeholder analyses
Prepare influence diagrams
Learn tactics for successful negotiations
Understand your opponent’s negotiating style and tactics
The certificate
A Coventry Academy e-Certificate will be provided to delegates who attend and complete the online training course