A highly interactive training course on

Commercial Awareness and Business Acumen

Coventry Academy -  Commercial Awareness and Business Acumen

Course Schedules

 29 Apr-03 May 2024
 01-05 Jul 2024
 12-16 Aug 2024
 23-27 Sep 2024
 11-15 Nov 2024
 16-20 Dec 2024
 07-11 Apr 2025

Training course overview

Welcome to the Commercial Awareness and Business Acumen training course. In today's rapidly evolving business landscape, possessing a strong sense of commercial awareness and business acumen is crucial for professionals at all levels. This Commercial Awareness and Business Acumen training course is designed to equip participants with the knowledge, skills, and mindset needed to understand market dynamics, make informed business decisions, and drive organizational success.

What are the goals?

By the end of this training course, participants will:


  • Understand the significance of commercial awareness and its impact on business success
  • Develop the ability to analyze market trends, customer behavior, and competition effectively
  • Interpret financial statements and ratios to assess company performance
  • Gain insights into strategic thinking, risk management, and ethical considerations in business
  • Acquire practical knowledge of supply chain management, operations, and innovation
  • Learn to integrate commercial awareness into daily decision-making processes

Who is this training course for?

This training course is suitable to a wide range of professionals but will greatly benefit:


  • Professionals at all levels seeking to enhance their business acumen
  • Managers and executives responsible for strategic decision-making
  • Entrepreneurs and business owners aiming to expand their market understanding
  • Individuals in marketing, sales, finance, operations, and related roles
  • Graduates and early-career professionals looking to develop a strong foundation in business skills

Course Outline

Day One: Foundations of Commercial Awareness
  • Introduction to Commercial Awareness and its importance
  • Differentiating Commercial Awareness from Business Acumen
  • Basics of supply and demand and their impact on pricing and decision-making
Day Two: Market Understanding
  • Conducting effective market research and analysis
  • Identifying target markets and customer segments
  • Analyzing market trends and competition
Day Three: Financial Fundamentals
  • Introduction to financial statements and their interpretation
  • Understanding key financial ratios and metrics
  • Budgeting and financial planning
Day Four: Strategic Decision Making
  • Fundamentals of strategic planning
  • SWOT analysis and its role in decision-making
  • Managing risks and considering ethics in business decisions
Day Five: Business Operations and Adaptability
  • Understanding supply chain management and operations
  • Embracing innovation and change
  • Integrating commercial awareness into daily decision-making

The certificate

  • Coventry Academy Certificate of Completion for delegates who attend and complete the training course

Coventry Academy
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