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A highly interactive training
The Complete Course on Contracts & Project Management
Training course overview
This 10-day training course offers complete guidance for managing small – complex projects that includes the complexity of utilising procurement to deliver commercial transactions. Discover how to deliver project outputs which satisfy the clients’ needs and wants and are contractually appropriate. Project outputs which can deliver relevant project outcomes in order to generate benefit realisation for the organisation.
Using the PMI approach, this training course will examine the 5 phases of project management. From a contract perspective, it examines what a contract does (and does not), what each party signing up to the contract will do, and the consequences of not doing. In addition, soft skills are discussed such as leadership, stakeholder management, negotiation and project communication.
What are the goals?
By attending this Coventry Academy training course delegates will be able to make a substantial, positive impact on the Contract and Project Management best practices within their organization, more specifically:
- Provide a Step-by-Step Guide to Project Management Best Practices
- Initiation, Planning, Execution, Monitoring & Control, Closure
- Differences in Approach Between Different Legal & Contracting Systems
- Risk Allocation in Contract Management & Dispute Resolution in Contractual Disputes
- Project Risk Management
- Protecting Your Company’s Interests When Contracting Internationally
Who is this training course for?
This Coventry Academy training course is suitable for a wide range of professionals who are involved in any aspect of Contract and Project Management and who want to understand, implement and improve the latest concepts, processes and ideas. For example:
- Contract Administrators & Contract Professionals
- Contracts Managers
- Engineers or Contracts Operatives
- Existing & New Project Managers
- Project Team Members & Sponsors
- Managers of Project Portfolios
Course Outline
Module 1: Developing & Implementing Strategic Marketing Plans
Day One: Introduction to Marketing Planning
- The core marketing concepts
- 4 P’s of the marketing mix: product, price, promotion, place
- Useful frameworks for creating a marketing strategic plan
- Setting strategic marketing goals: linking to corporate vision, mission & business objectives
Day Two: Situation Review – Analysing the Current Situation
- Different models for conducting a marketing audit
- Collating customer and product data
- Using a SWOT to identify key internal & external factors
- Making assumptions based on the SWOT analysis
- Determining demand for your products and services
- Agreeing expected results
Day Three: Formulating Strategy
- The 4 competitive strategic positions
- Ansoff’s Matrix: setting strategic marketing objectives
- Understanding what motivates audiences
- The market segmentation process
- Creating buyer personas for key market segments
- The marketing control process: forecasting, budgeting & monitoring
Day Four: 4 P’s – Executing Marketing Tactics
- Developing new products and services
- Managing the product life cycle
- Product mix decisions: families, lines and brands
- Pricing mix decisions: costs, demand, methods
- Promotion mix decisions: advertising, promotions, PR & selling
- Place mix decisions: push vs pull, channels length & type
Day Five: Delivering the Marketing Strategy
- Co-opting a team representing key areas of the business to input to the strategy
- Running workshops to ensure the marketing strategy captures experiences and concerns of stakeholders
- Drafting the document: number of pages and their content
- Anticipating office politics: winning support up and down the organisation
- Action planning
The certificate
- Coventry Academy Certificate of Attendance will be provided to delegates who attend and complete the course
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