A highly interactive training

The Complete Course on Contracts & Project Management

Course Schedules

London

06-17 Jan 2025

$11,900

Dubai

07-18 Apr 2025

$11,900

Istanbul

05-16 May 2025

$11,900

London

21 Jul-01 Aug 2025

$11,900

Dubai

25 Aug-05 Sep 2025

$11,900

Riyadh

22 Sep-03 Oct 2025

$11,900

Dubai

27 Oct-07 Nov 2025

$11,900

London

17-28 Nov 2025

$11,900

Training course overview

This 10-day training course provides comprehensive guidance for managing projects of varying complexity, including the use of procurement to execute commercial transactions effectively. You will learn how to deliver project outputs that meet client needs and are contractually sound, ensuring that project outcomes generate tangible benefits for the organization.

Adopting the PMI approach, the course explores the five phases of project management in detail. From a contract perspective, it covers the roles and responsibilities of each party, the implications of contract terms, and the consequences of non-compliance. Additionally, the course addresses essential soft skills such as leadership, stakeholder management, negotiation, and project communication.

What are the goals?

By attending this Coventry Academy training course delegates will be able to make a substantial, positive impact on the Contract and Project Management best practices within their organization, more specifically:

Provide a Step-by-Step Guide to Project Management Best Practices
Initiation, Planning, Execution, Monitoring & Control, Closure
Differences in Approach Between Different Legal & Contracting Systems
Risk Allocation in Contract Management & Dispute Resolution in Contractual Disputes
Project Risk Management
Protecting Your Company’s Interests When Contracting Internationally

Who is this training course for?

This Coventry Academy training course is suitable for a wide range of professionals who are involved in any aspect of Contract and Project Management and who want to understand, implement and improve the latest concepts, processes and ideas. For example:

Contract Administrators & Contract Professionals
Contracts Managers
Engineers or Contracts Operatives
Existing & New Project Managers
Project Team Members & Sponsors
Managers of Project Portfolios

Course Outline

Module 1: Developing & Implementing Strategic Marketing Plans

Day One: Introduction to Marketing Planning

The core marketing concepts
4 P’s of the marketing mix: product, price, promotion, place
Useful frameworks for creating a marketing strategic plan
Setting strategic marketing goals: linking to corporate vision, mission & business objectives

Day Two: Situation Review – Analysing the Current Situation

Different models for conducting a marketing audit
Collating customer and product data
Using a SWOT to identify key internal & external factors
Making assumptions based on the SWOT analysis
Determining demand for your products and services
Agreeing expected results

Day Three: Formulating Strategy

The 4 competitive strategic positions
Ansoff’s Matrix: setting strategic marketing objectives
Understanding what motivates audiences
The market segmentation process
Creating buyer personas for key market segments
The marketing control process: forecasting, budgeting & monitoring

Day Four: 4 P’s – Executing Marketing Tactics

Developing new products and services
Managing the product life cycle
Product mix decisions: families, lines and brands
Pricing mix decisions: costs, demand, methods
Promotion mix decisions: advertising, promotions, PR & selling
Place mix decisions: push vs pull, channels length & type

Day Five: Delivering the Marketing Strategy

Co-opting a team representing key areas of the business to input to the strategy
Running workshops to ensure the marketing strategy captures experiences and concerns of stakeholders
Drafting the document: number of pages and their content
Anticipating office politics: winning support up and down the organisation
Action planning