A Highly Interactive Training Course On

Demand Planning and Demand Management

Understanding How to Meet Customer Demand Efficiently and Effectively

Demand Planning and Demand Management
Course Schedule

CLASSROOM

15-19 Sep 2025
Dubai
$5,950
08-12 Dec 2025
London
$5,950
02-06 Feb 2026
Dubai
$5,950
04-08 May 2026
London
$5,950
14-18 Sep 2026
Dubai
$5,950
07-11 Dec 2026
London
$5,950
Certificate
  • Coventry Academy Certificate of Attendance will be provided to delegates who attend and complete the course

Training Overview

Training Overview

Demand planning or sales forecasting is a critical function for any organization, whether in the service or manufacturing sector. In service-based businesses, it involves estimating customer demand and preparing to deliver the required services. For manufacturing companies, it includes forecasting the demand for finished products by evaluating factors such as raw material supply, production capacity, and distribution capabilities.

This Demand Planning and Demand Management training course is designed to equip organizations with the tools and knowledge needed to proactively manage demand and effectively plan for meeting it. Instead of simply reacting to incoming orders, demand management involves aligning marketing and sales strategies with production lead times—an approach that becomes especially vital when changes in equipment or workforce affect operational capacity.

Most importantly, this training emphasizes the strategic role of demand planning in enhancing efficiency, controlling costs, and managing inventory more effectively.

This training course will feature:

  • Reduction in inventory investment
  • Improved customer satisfaction
  • Reduced cost of running the inventory management function
  • Understanding inventory categories in management
  • Management of Stock Keeping Units in terms of their priorities

What are the goals?

By the end of this training course, participants will be able to:

  • Understand the importance of inventory & the role it plays in the profitability of the company
  • Examine the most appropriate method for planning demand
  • Understand the value chain in inventory management
  • Apply best methods to manage demand
  • Examine the appropriate techniques for delighting the customer

Who is this Training Course for?

This training course is suitable to a wide range of professionals but will greatly benefit:

  • Purchasing, Procurement, Inventory, Sales and Project personnel
  • All others who are involved in the planning, evaluation, preparation and management of demands that cover the acquisition of materials, parts, equipment, and services, and who are in organizations whose leadership want high levels of excellence in those involved in these activities

How will this Training Course be Presented?

This training course will utilise a variety of proven adult learning techniques to ensure maximum understanding, comprehension and retention of the information presented. The training course is highly class-work based and will prompt delegates to reflect on current practices and on their current practices. The Tutor will guide and facilitate learning using a wide variety of methods including direct input, discussions, case studies and group work.

The Course Content

Day One: Demand in the Supply Chain
  • Understanding the Supply Chain
  • Customer Segmentation
  • Knowing the Needs of the Customer
  • Pareto Law in Identifying Product Classification
  • Location of Inventory
Day Two: Demand Planning
  • Hierarchy of Planning
  • Aggregate Planning
  • Different Types of Demand Planning
  • Maintenance & Inventory Planning
  • Master Scheduling
Day Three: Forecasting
  • Principles of Forecasting
  • Effect of Lead Time on the Forecasting Process
  • Quantitative and Qualitative Forecasting
  • Tracking Forecast Accuracy
  • Determining Safety Stock
Day Four: Inventory Recording
  • Periodic Stock Take
  • Cycle Counting
  • Perpetual Recording
  • Utilising Bar-codes to Manage Inventory and Movements
  • The use of Radio Frequency Identification (RFID) for Recording Inventory Movement
  • Inventory Accounting
Day Five: Demand Management
  • Understanding the Principles of Managing Demand
  • Stock Turnover Rate
  • Customer Service
  • Cost of Operations
  • Measuring the Effectiveness of your System
  • How to use the Measurements

Providers and Associations

Aztech Training
Aztech Training
COPEX
COPEX