A Highly Interactive Training Course On

The Complete Course in Protocol, Ceremonial and Etiquette

Cultural, Business and Social Awareness to Build Better Relations

The Complete Course in Protocol, Ceremonial and Etiquette
Course Schedule

CLASSROOM

17-21 Feb 2025
Dubai
$5,950
14-18 Apr 2025
Dubai
$5,950
30 Jun-04 Jul 2025
London
$5,950
15-19 Dec 2025
Dubai
$5,950
Certificate
  • Coventry Academy Certificate of Attendance will be provided to delegates who attend and complete the course

Training Overview

Training Overview

What kind of impression do you make upon first meeting? Psychologists suggest that it takes just 7 seconds for someone to form an opinion about you. Correct business etiquette is crucial for creating a professional and respectful atmosphere, enabling smooth communication and fostering better relationships. In today’s international business environment, understanding protocol and etiquette is essential as it encompasses the ceremonial rules for official functions and guidance on handling stressful situations gracefully. This framework of courtesy ensures that you and your organization are respected and maintain a positive standing in society.

Internationally, flawless etiquette and knowledge of host cultures demonstrate thoroughness and respect, enhancing your effectiveness in negotiations. The "Complete Course in Protocol, Ceremonial, and Etiquette" offered by Coventry Academy will guide you through the nuances of protocol and etiquette, helping you navigate any situation with confidence and poise. This engaging and interactive course is far from the stereotypical, stuffy sessions and will provide practical insights into:

  • Cultural awareness and sensitivity for improved relations and negotiations
  • Correct protocol for various occasions
  • Researching and confirming appropriate forms of address, salutation, and conversation
  • Procedures for ceremonial events and occasions
  • Rules for RSVP, inviting, greeting, gift giving, and dining
  • Ensuring thorough preparation and briefing for each occasion

What are the goals?

By the end of this training course, participants will be able to:

  • Understand social and business etiquette and your brand
  • Feel confident in formal and informal business social situations
  • Understand complex protocol and ceremonial
  • Be aware of the conventions of dining etiquette and conversation
  • Create a powerful impression through effective self-presentation
  • Communicate effectively with cultural awareness and sensitivity

Who is this Training Course for?

This Coventry Academy training course is suitable to a wide range of professionals but will greatly benefit:

  • Senior managers
  • Staff working in international relations
  • Staff working with government officials
  • Staff of international and non-governmental organisations
  • Practitioners in other fields seeking an entry point into the world of protocols -
  • Event organisers, journalists, businesspeople, and other professionals who interact with politicians, ministers and government officials

How will this Training Course be Presented?

This Coventry Academy training course will utilise a variety of proven adult learning techniques to ensure maximum understanding, comprehension and retention of the information presented. This training course is highly interactive, asking delegates to reflect on their communication, thinking and practice. Your highly experienced facilitator will guide your learning using a wide variety of proven adult learning methods including direct input, video, discussions, case studies and group and individual exercises to focus on the themes of the course, practice skills and receive feedback.

The Course Content

Day One: The Importance of Protocol and Etiquette
  • From the world of diplomacy to business and the boardroom
  • Establishing credibility in negotiations and business affairs
  • The practice of etiquette and the language of diplomacy
  • What are your business contacts looking for?
  • How to establish rapport and good relations
  • The importance of emotional intelligence coupled with cultural awareness
Day Two: Creating the Right First Impression
  • Conventions of business correspondence and invitations across the world
  • Dressing for success – the appropriate attire for the occasion
  • It starts with a name – getting names and titles right
  • Business cards, their form, giving and receiving
  • Giving and receiving gifts
  • Handshakes, bows and the first contact
  • How to introduce another person
Day Three: Invitations, Events and Ceremonies
  • Event briefing for yourself and others
  • Flags and badges, When and where are these used
  • Precedence and seating on formal occasions
  • Conversation topics and style
  • The order of speeches and their introduction
  • Dining and dining etiquette
Day Four: International Negotiations
  • Cross cultural negotiation
  • Negotiation style – Northern cultures
  • Negotiation style – Southern cultures
  • Sources of help and support
  • Dealing with different cultures - research
  • Building your international contacts list
Day Five: Developing Your Skills and Action Planning
  • Non-verbal cross-cultural communications
  • Cross-cultural conversation skills.
  • International dress codes for each occasion
  • Building cultural diplomacy
  • Organising international meetings and VIP visits
  • Developing your Personal Action Plan