A highly interactive training course on

Business-Case Writing
for New Products

Learn How to Write a Business-Case to Win Support for the Launch of a New Product

Duration: 5 Days

Training course overview

Launching new products is a costly and risky business and you have to justify why investors, senior executives and colleagues should support your idea. There are many competing projects that are also trying to win their preference. Which one will they choose?

You want your product to be chosen, so you have to write a persuasive and logical business case that gives your new product the very best opportunity to win the hearts and minds of the people who will assess it.

You can make sure that your idea is given the best opportunity for selection by enrolling on this Coventry Academy online training course today.

What are the goals?

By attending this Coventry Academy online training course, delegates will be able to:

  • Win Support for a New Product, by Writing a More Persuasive and Powerful Business Case
  • Understand Who the Business-case is Written for and Make it More Appealing to Them
  • Research the Factors that Have the Most Impact on the Success of a Business Case
  • Justify a Business-case From a Market Point of View
  • Focus on the Core Issues that will Support a Business Case
  • Understand the Viability of their Business Case and Use It to Justify the Case
  • Construct and Write an Engaging and Interesting Business Case that Sells a New Product Idea
  • Present Their Business Case to Others, in a Confident and Persuasive Manner

Who is this training course for?

This Coventry Academy online training course is suitable for a wide range of professionals who are involved in constructing and evaluating business cases for new products and want to ensure that new product proposals are properly considered. For example:

  • Marketing Directors
  • Product Managers
  • Product Development Teams
  • R&D Managers
  • Finance Directors
  • Business Development Managers
  • Business Owners and Inventors

The certificate

  • A Coventry Academy e-Certificate will be provided to delegates who attend and complete the online training course

Dates & Fees 2023 Location, Date & Fees

08-12 May 2023
Register Now
Fee: $3,950
20-24 Nov 2023
Register Now
Fee: $3,950
Request for IN-HOUSE solutions

    On the move?
    Scan this QR Code to view this course on your mobile phone.
    QR Code

    Coventry Academy
    Typically replies within an hour

    Hi there 👋
    My name is Florence. Please tell me how I can assist you..