Business-Case Writing for New Products

Coventry Academy provides a training course in Business-Case Writing for New Products in Sales & Marketing

Course Schedule

Date Venue Fees($)
21 - 25 Nov 2022 London - UK $5,950

Course Summary

“To win support for the development of a new product, requires a written business-case which
justifies why the product should be developed and brought to market”

Why Choose this Training Course?

Development of new products is essential, but it can be very expensive and it also involves risk. A new product should only be developed if it can be proven that it has a good chance of surviving and thriving in the market.

So to justify the development and launch of a new product, requires a written business-case that takes into account the opportunities and challenges that currently exist, or might arise, in the market.

Anyone who is required to write, present, or contribute to, a written business-case for a new product, should attend this Coventry Academy training course. It will equip you with the insight to address the right issues in the market and use them to justify your proposals in a written business-case.

You will learn how to research the business-case, structure it and write it.

This Coventry Academy training course will feature:

  • A process to construct a business-case
  • How to identify the market factors that must be considered
  • Defining a strategy for the business-case
  • Advice on writing and presenting the case
  • How to win support for the case