Developing & Implementing
Strategic Marketing Plans Training Program

Training course overview

By attending this online training course, participants will develop the initial framework for a strategic marketing plan that knits marketing activities to the wider business needs of their organisation. It will be centred on customer needs and the marketplace realities their organisation faces.

They will return to their teams with an outline of strategic marketing plan tailored to their organisation that they can use to win support from key teams and executives across the business. They will also have the capabilities to turn their plan into practical activities that grow finances, market share and reputation.

What are the goals?

At the end of this Coventry Academy online training course, delegates will be able to:

• Identify, Collect and Analyse External and Internal Business Data to Identify Issues, Key Factors for Success and Distinctive Capabilities
• Using the Data, Make Assumptions and Recommend Which Products and Services Their Organisation Should Provide to Existing and Potential Markets
• Identify, Segment and Prioritise Existing and Potential Audiences Based on Business Objectives
• Quantify Marketing Objectives for Revenues, Profits, Sales Volumes, Market Share and Brand Reputation
• Develop a Portfolio Matrix for the 4 P’s – Product, Price, Place, Promotion – That Will Create the Framework for Marketing Activities
• Select the Best Evaluation Mechanisms for Proving Marketing Activities are Delivering Business Objectives

Who is this training course for?

This advanced level professional online training course is for marketing practitioners and business leaders responsible for developing strategic marketing plans, including:

• Chief Marketing Officers, Marketing Directors, Marketing Vice Presidents
• Heads of Product Management, Product Development, Research & Analysis, Planning, Programmes & Campaigns, Public Relations, Brand Management, Public Affairs, Investor Relations, Financial PR, Advertising, Community Relations, Media Relations, Distribution, Monitoring & Evaluation
• Business Growth Directors, Customer Experience Directors, Sales Directors, Business Strategy Directors, Finance Directors, HR Directors
• Non-Executive Directors, Trustees, Board Members

The certificate

• A Coventry Academy e-Certificate will be provided to delegates who attend and complete the online training course