In this training course, participants will develop the initial framework for a strategic marketing plan that knits marketing activities to the wider business needs of their organisation. It will be centered on customer needs and the marketplace realities their organisation faces.
They will return to their teams with an outline of strategic marketing plan tailored to their organisation that they can use to win support from key teams and executives across the business. They will also have the capabilities to turn their plan into practical activities that grow finances, market share and reputation.
By the end of this training course, delegates will be able to:
This advanced level professional training course is for marketing practitioners and business leaders responsible for developing strategic marketing plans, including: