Product Management for Business to Business(B2B) Companies

Coventry Academy provides a training course in Product Management for Business to Business(B2B) Companies in Sales & Marketing

Course Schedule

Date Venue Fees($)
24 - 28 Oct 2022 Paris - France $5,950

Course Summary

Why Choose this Training Course?

The role of a product manager has changed in business-to business markets due to greater price competition, commoditisation and shorter product life-cycles, which can erode profit margins.

As a result, product managers are now expected to take the lead and ensure that their products and solutions are sold and marketed effectively, and profitably, throughout the product life-cycle. They now have to develop a commercial and market understanding, not just a technical one.

This Coventry Academy Training course will show you how to adopt the latest best-practice, become a more strategic market-focused product manager; and develop product marketing plans that will help you to meet your objectives.

This Coventry Academy training course will feature:

  • Best practice B2B product management
  • How to achieve product marketing objectives
  • How to think strategically
  • How to create superior value propositions
  • How to manage your products in the market
  • How adopt a clear direction instead of fire-fighting