Product Management for
Business to Business
(B2B) Companies Training Program

Training course overview

How can you take the lead and manage your products in your markets, without authority?

B2B product managers have to manage their products successfully in the market, by winning the support of colleagues and others. However, they do not have the authority to enforce support from those whom they rely on to help them.

This training course helps you to create credible product strategies and plans that others will want to support and help you to implement.

It will teach you best practice B2B product management and equip you with the knowledge, tools and market-focused mindset that will empower you to market your products successfully.

What are the goals?

By the end of this Coventry Academy Training Course, you will be able to:

• Take the Lead in Marketing your Products
• Construct a Credible Product Marketing Plan
• Adopt a More Market-focused Mind-set
• Think and Act Strategically
• Avoid Being Drawn Into Operational Issues
• Create Superior Value for Customers and Avoid Price Erosion
• Manage the Product Through its Life Cycle

Who is this training course for?

This Coventry Academy Training Course is suitable for a wide range of professionals but will greatly benefit:

• Product Managers who Want to Control How Their Products are Marketed
• Marketing Directors who Want Their Product Managers to Think and Act Strategically
• Marketing Managers who Want to Integrate Product Marketing
• Product Development Managers who Want to Become Product Managers
• Technical Experts who Want to Become Product Managers

The certificate

• Coventry Academy Certificate of Attendance will be provided to delegates who attend and complete the course