A Highly Interactive Training Course On

Google Analytics for Business Growth Master Class: Data-Driven Strategies for Success

Leveraging Web Data to Optimize Marketing, Maximize ROI, and Drive Strategic Growth

Google Analytics for Business Growth Master Class: Data-Driven Strategies for Success
Course Schedule

CLASSROOM

08-12 Sep 2025
Dubai
$5,950
01-05 Dec 2025
London
$5,950
02-06 Feb 2026
Dubai
$5,950
15-19 Jun 2026
Dubai
$5,950
07-11 Sep 2026
London
$5,950
07-11 Dec 2026
Dubai
$5,950
Certificate
  • Coventry Academy Certificate of Attendance will be provided to delegates who attend and complete the course

Training Overview

Training Overview

In today’s digitally driven marketplace, data is the key to staying ahead of the competition. Google Analytics offers powerful capabilities to help businesses understand user behavior, enhance digital strategies, and drive meaningful growth. The Google Analytics for Business Growth Master Class training course is designed to give professionals and decision-makers the practical tools they need to turn data into impactful insights. Participants will learn how to analyze performance metrics, uncover customer journey patterns, and optimize marketing efforts. Upon completion, they’ll be equipped to make confident, data-informed decisions that support long-term business success.

What are the goals?

By the end of this training course, participants will be able to:

  • Understand the core functionalities and capabilities of Google Analytics
  • Set up and configure Google Analytics properly for their business needs
  • Analyze user behavior, traffic sources, and conversion paths
  • Develop custom reports and dashboards for performance monitoring
  • Translate data insights into strategic marketing and business actions
  • Use analytics to identify growth opportunities and optimize ROI

Who is this Training Course for?

This training course is suitable to a wide range of professionals but will greatly benefit: 

  • Marketing professionals and digital marketers
  • Business owners and entrepreneurs
  • Web analysts and SEO specialists
  • Content strategists and UX designers
  • E-commerce managers
  • Data analysts and decision-makers seeking actionable insights

How will this Training Course be Presented?

This training course will utilize a variety of proven adult learning techniques to ensure maximum understanding, comprehension and retention of the information presented. The facilitator will provide interactive presentation that incorporates slides, videos, group discussion, and practical exercises to examine all aspects of the topic.

The Course Content

Day One: Introduction to Google Analytics and Strategic Business Metrics
  • Understanding the role of analytics in digital business growth
  • Overview of Google Analytics interface and key terminology
  • Setting up Google Analytics: accounts, properties, and views
  • Defining business goals and KPIs
  • How data collection works: cookies, sessions, and users
  • Hands-on exercise: Navigating GA4 interface and reports
Day Two: Audience Insights and Customer Behavior Analysis
  • Exploring the "Audience" reports: demographics, interests, and location
  • Understanding user acquisition channels
  • Behavior flow: visualizing how users interact with your site
  • Segmenting audiences for detailed analysis
  • Identifying high-value customers and visitor trends
  • Case study: Customer behavior insights and business decisions
Day Three: Conversion Tracking and Goal Optimization
  • Setting up goals and events in Google Analytics
  • Using Google Tag Manager for streamlined tracking
  • Conversion funnel analysis and multi-channel attribution
  • Ecommerce tracking setup and key reports
  • A/B testing and experimentation basics
  • Practical session: Building goal-based reports and dashboards
Day Four: Custom Reports, Dashboards, and Campaign Analysis
  • Creating and customizing dashboards for executive reporting
  • Using UTM parameters for campaign tracking
  • Evaluating marketing performance (email, social, paid media)
  • Custom dimensions and metrics
  • Advanced segments and data filters
  • Hands-on: Building campaign performance dashboards
Day Five: From Analytics to Strategy: Data-Driven Decision Making
  • Turning insights into actionable business strategies
  • Predictive analytics with Google Analytics and external tools
  • Integrating Google Analytics with Google Ads, Search Console, and CRM systems
  • Reporting automation and best practices
  • Final workshop: Developing a data-driven growth strategy using your analytics data
  • Q&A, review, and individual implementation planning

Providers and Associations

Anderson
Anderson
Aztech Training
Aztech Training
COPEX
COPEX