A Highly Interactive Training Course On

Creating a Marketing Plan for Business-to-Business

Learn How to Construct a Credible Marketing Plan That Will Enable You to Succeed in the Market

Creating a Marketing Plan for Business-to-Business
Course Schedule

CLASSROOM

21-25 Apr 2025
Dubai
$5,950
25-29 Aug 2025
London
$5,950
10-14 Nov 2025
London
$5,950
05-09 Jan 2026
London
$5,950
Certificate
  • Coventry Academy Certificate of Attendance will be provided to delegates who attend and complete the course

Training Overview

Training Overview

In today’s competitive B2B landscape, profit margins are shrinking, and products often become commoditized. To enhance your margins, attract more customers, and establish yourself as a preferred supplier, a well-defined marketing plan is essential.

Often, differing opinions within your team can lead to confusion and inefficiency. To overcome this, it's crucial to unify your approach with a coherent marketing strategy.

Enroll in our Coventry Academy training course to learn how to create an effective marketing plan tailored to your business needs!

What are the goals?

By attending this training course, delegates will be able to:

  • Construct a Written Marketing Plan
  • Explain and Justify a Marketing Strategy
  • Set Clear Priorities of Who to Target and Why
  • Create an Integrated Marketing Mix
  • Specify and Support Clear Value-propositions That Justify Higher Prices
  • Direct Colleagues in Sales, Marketing Communications, Product Management, and Other Departments to Implement Your Plan
  • Measure and Control the Plan

Who is this Training Course for?

This Coventry Academy training course is particularly valuable for those who wish to adopt a more structured, coordinated and consistent approach to marketing and selling their products. For example:

  • Marketing Directors
  • Marketing Managers
  • Product Managers
  • Sector Managers
  • Marketing Communications Executives
  • Sales Directors
  • Key Account Managers
  • Sales and Marketing Support Teams

The Course Content

Day One: Understanding the Structure and the Approach
  • How to write a structured marketing plan
  • How to develop the plan
  • How to align your plan with the corporate strategy
  • Defining the brand principles
  • Positioning the brand
Day Two: Understanding the Market and the Customers
  • Building relationships with stakeholders
  • Scoping the market
  • Acquiring market knowledge and insight
  • Understanding the market drivers
  • Understanding customers, decision-makers and decision-process
  • Identifying customers’ challenges, to discover what they value
Day Three: Understanding the Competitors, Defining the Strategy and Targets
  • Understanding competitors
  • Assessing your organisation’s capabilities and limitations
  • Measuring market attractiveness and defining strategic options
  • Setting marketing objectives
  • Creating and describing the marketing strategy
  • Integrating marketing strategy and sales strategy
  • Defining target groups, assigning priorities and tasks
Day Four: Constructing the Mix, to Deliver Superior Value Propositions
  • How to create differential advantage
  • Defining the propositions
  • Winning on value not on price
  • Creating the right marketing communications mix
  • Constructing the right messages and tools
  • Aligning the sales activities with marketing
Day Five: Supporting Intermediaries, Implementing and Controlling the Plan
  • Supporting intermediaries
  • Defining the schedule and responsibilities
  • Defining resources and constructing a budget
  • Controlling and verifying the plan
  • Contingency planning
  • How to write the plan