Home› Management & Leadership› Creating a Marketing Plan for Business-to-Business

A Highly Interactive Training Course On

Creating a Marketing Plan for Business-to-Business

Learn How to Construct a Credible Marketing Plan That Will Enable You to Succeed in the Market

Creating a Marketing Plan for Business-to-Business

Course Schedule

Classroom

Online

No online dates are currently available.

Training Introduction

In the competitive world of B2B markets, shrinking margins and product commoditization make a clear marketing strategy essential. The Creating a Marketing Plan for Business-to-Business training course at Coventry Academy equips participants with the knowledge and skills to develop a structured, coherent, and actionable marketing plan tailored to their organization.

Delegates will explore how to align marketing strategies with corporate objectives, unify team efforts, and create value propositions that justify higher prices. The course emphasizes practical applications, enabling participants to guide sales, marketing, and product teams effectively while measuring and controlling outcomes. By the end of this course, participants will be confident in constructing marketing plans that drive business growth, improve profitability, and strengthen customer relationships.

Key Focus Areas of this Course:

  • Writing and structuring a comprehensive B2B marketing plan
  • Aligning marketing strategies with corporate vision and goals
  • Understanding market dynamics, customers, and key decision-makers
  • Analyzing competitors and defining strategic marketing objectives
  • Developing integrated marketing communications and sales alignment
  • Measuring, controlling, and implementing effective marketing plans

What are the goals?

This B2B Marketing Plan Training helps participants gain the expertise to create marketing plans that maximize impact, improve customer engagement, and enhance organizational performance.

By the end of the course, delegates will be able to:

  • Construct a written and actionable marketing plan for their business
  • Explain and justify marketing strategies to stakeholders
  • Set clear priorities for target markets and customer segments
  • Create an integrated marketing mix that supports the strategy
  • Develop value propositions that differentiate the business and justify premium pricing
  • Direct colleagues across sales, marketing communications, and product management to implement the plan
  • Measure performance, track progress, and adjust the plan for optimal results

Who is this Training Course for?

The Business-to-Business Marketing Course is ideal for professionals looking to adopt a structured, coordinated, and consistent approach to marketing and sales within B2B environments.

This training course is suitable to a wide range of professionals but will greatly benefit:

  • Marketing Directors and Managers
  • Product Managers and Sector Managers
  • Marketing Communications Executives
  • Sales Directors and Key Account Managers
  • Sales and Marketing Support Teams

How will this Training Course be Presented?

This course combines practical exercises, real-world case studies, interactive workshops, and group discussions to ensure participants gain hands-on experience in developing and implementing marketing plans. Delegates will learn how to analyze market opportunities, assess competitors, define strategies, and communicate value propositions effectively.

Participants will also practice aligning sales and marketing efforts, constructing integrated marketing mixes, and managing resources and budgets. By the end of the course, attendees will leave equipped to implement a marketing plan that drives measurable business results and strengthens their competitive position in the B2B marketplace.

The Course Content

Day 1: Understanding the Structure and the Approach

  • How to write a structured marketing plan
  • How to develop the plan
  • How to align your plan with the corporate strategy
  • Defining the brand principles
  • Positioning the brand

Day 2: Understanding the Market and the Customers

  • Building relationships with stakeholders
  • Scoping the market
  • Acquiring market knowledge and insight
  • Understanding the market drivers
  • Understanding customers, decision-makers and decision-process
  • Identifying customers’ challenges, to discover what they value

Day 3: Understanding the Competitors, Defining the Strategy and Targets

  • Understanding competitors
  • Assessing your organisation’s capabilities and limitations
  • Measuring market attractiveness and defining strategic options
  • Setting marketing objectives
  • Creating and describing the marketing strategy
  • Integrating marketing strategy and sales strategy
  • Defining target groups, assigning priorities and tasks

Day 4: Constructing the Mix, to Deliver Superior Value Propositions

  • How to create differential advantage
  • Defining the propositions
  • Winning on value not on price
  • Creating the right marketing communications mix
  • Constructing the right messages and tools
  • Aligning the sales activities with marketing

Day 5: Supporting Intermediaries, Implementing and Controlling the Plan

  • Supporting intermediaries
  • Defining the schedule and responsibilities
  • Defining resources and constructing a budget
  • Controlling and verifying the plan
  • Contingency planning
  • How to write the plan

Providers and Associations

Anderson

Anderson

Aztech Training

Aztech Training

COPEX

COPEX

Frequently Asked Questions

Quick answers to common questions about this training course.

Absolutely. Coventry Academy provides customised in-house training solutions for organisations seeking a tailored learning experience. The Creating a Marketing Plan for Business-to-Business training course can be adapted to reflect your organisation's objectives, industry requirements, operational challenges, and strategic priorities. Delivered exclusively for your team, customised training enables organisations to maximise relevance, encourage collaboration, and achieve targeted development outcomes. Our team will be pleased to discuss your requirements and develop a solution that aligns with your goals.

Absolutely! If you’re attending one of our courses at an international venue, we can help
with hotel reservations and entry visas. Just reach out to our Customer Service team:

  • Phone: +971 4 420 8304
  • Fax: +971 4 420 8304
  • Email: info@coventryacademy.com

No prior experience is required to attend the Creating a Marketing Plan for Business-to-Business training course. The course is designed to accommodate participants from diverse professional backgrounds and varying levels of experience. While some familiarity with the subject matter may help participants gain additional value from certain discussions and activities, the course content is structured to ensure that both newcomers and experienced professionals can fully engage with the learning experience and benefit from the training.

Our dedicated support team is available to assist you with any questions regarding the Creating a Marketing Plan for Business-to-Business training course, including course content, scheduling, registration, corporate bookings, and customised training solutions. We are committed to providing prompt and professional assistance throughout your learning journey.

📞 Phone: +971 58 840 7925

📧 Email: info@coventryacademy.com

🌐 Website: coventryacademy.com

Registering for a course is super easy! Here’s how you can do it:

  • Online: Pick your course, hit the "REGISTER" button, fill out the form, and
    submit it.
  • Email: Drop us a line with your details at info@coventryacademy.com.
  • Phone: Give us a call at +971 4 420 8304 to book your spot.
  • Fax: Fill in the booking form (you’ll find it in our brochures, flyers, or catalogue)
    and fax it to [+971 4 420 8304](tel:+97144208304).

The Creating a Marketing Plan for Business-to-Business training course is designed to be practical, engaging, and highly interactive. Participants benefit from a dynamic learning environment that combines expert-led presentations, facilitated discussions, case studies, practical exercises, and collaborative learning activities. The focus is on developing knowledge that can be applied immediately within the workplace, ensuring participants gain both valuable insights and practical skills that support improved professional performance.

Your course fees cover:

  • For classroom courses: printed materials, lunch, and refreshments.
  • For online courses: all materials sent to you by email.
  • A certificate of completion or attendance.

You’ll need to make payment before the course starts. Here are your options:

  • Bank draft
  • Cash
  • Credit card
  • Wire transfer

Heads up: If we don’t receive payment before the course begins, we may have to deny
admission.

We delivers training courses in carefully selected professional venues that provide a comfortable and productive learning environment. Classroom-based courses are typically hosted in premium international venues with modern facilities and dedicated training spaces designed to support effective learning. Participants also benefit from a professional setting that encourages networking, collaboration, and knowledge sharing with peers from diverse industries and backgrounds.

The Creating a Marketing Plan for Business-to-Business training course is designed for professionals seeking to strengthen their knowledge, enhance their capabilities, and achieve greater impact within their organisations. It is suitable for managers, supervisors, team leaders, technical specialists, consultants, and professionals at all career stages who wish to expand their expertise and stay current with industry developments. Whether you are looking to advance your career, improve workplace performance, or prepare for new responsibilities, this course provides valuable knowledge and practical insights to support your professional growth.

Our courses are led by top-notch international instructors. They’re not just academically qualified—they’ve also got years of real-world experience. They bring practical insights and deep knowledge to every session, making your learning experience truly valuable!

Yes. Participants who successfully complete the Creating a Marketing Plan for Business-to-Business training course will receive a Coventry Academy Certificate of Completion, recognising their commitment to professional development and continuous learning. This certificate serves as formal evidence of participation and achievement and can support career progression, professional credibility, and ongoing development objectives. Where applicable, details regarding professional development credits or accreditation will be provided within the course information.

Our Upcoming Related Training Courses

Discover courses selected to complement this programme.

Do you want a specific category on a specific venue? Try our combination filter below.

Explore a wide range of training options tailored to your needs and discover courses at prime venues across the globe. Select your category, choose your location, and hit view courses to get started on your learning journey!

We got what you need

Discover training solutions for every need, from public courses to tailored in-house programs. Start your journey to success today!