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Developing & Implementing Strategic Marketing Plans

Gaining Deep Understanding of Customers and How to Serve Them

Developing & Implementing Strategic Marketing Plans

Course Schedule

Classroom

Online

No online dates are currently available.

Training Introduction

This strategic marketing training course is designed to equip participants with the skills to develop and implement a robust marketing plan that aligns with an organization’s overall business goals. The course emphasizes understanding customer needs, analyzing market dynamics, and applying actionable strategies to drive growth and enhance brand positioning.

Participants will gain practical insights into crafting a strategic marketing plan tailored to their organization. They will leave with a clear, actionable outline that can secure stakeholder support and translate into measurable outcomes. By the end of this course, delegates will be prepared to turn data-driven insights into strategies that boost market share, improve financial performance, and strengthen their organization’s reputation.

Key Focus Areas of This Course

  • Understanding customer needs and market dynamics to inform strategy
  • Collecting and analyzing internal and external business data for decision-making
  • Aligning marketing activities with organizational objectives
  • Developing actionable marketing strategies to increase revenues and market share
  • Designing a structured marketing plan covering product, price, promotion, and place
  • Evaluating marketing initiatives to ensure they deliver measurable business results

What are the goals?

By completing this course, participants will be able to translate business insights into strategic marketing actions that drive results. The training emphasizes practical skills and frameworks to guide decision-making and ensure marketing activities support the organization’s growth objectives.

  • Identify, collect, and analyze business data to uncover challenges, opportunities, and unique organizational capabilities
  • Use insights to recommend products and services tailored to existing and potential markets
  • Segment and prioritize audiences based on business goals and market potential
  • Set clear marketing objectives tied to revenue, profit, market share, and brand reputation
  • Develop a portfolio matrix covering the 4 P’s—product, price, promotion, and place—to guide marketing actions
  • Choose effective evaluation methods to measure the success of marketing initiatives

Who is this Training Course for?

This advanced strategic marketing course is ideal for marketing professionals and business leaders who are responsible for planning, executing, and monitoring marketing initiatives. Participants should have some prior experience in marketing, business development, or strategy.

This training course is suitable to a wide range of professionals but will greatly benefit:

  • Marketing Directors, Marketing Vice Presidents, and Heads of Marketing
  • Product Management, Product Development, Research & Analysis, and Planning leaders
  • Brand Management, Public Relations, Investor Relations, Advertising, and Media Relations professionals
  • Customer Experience Directors, Sales Directors, Business Strategy Directors, and Finance Directors
  • Non-Executive Directors, Trustees, and Board Members involved in strategic oversight

How will this Training Course be Presented?

This training course is delivered through a blend of interactive workshops, real-world case studies, and practical exercises. Participants will engage in hands-on activities to apply marketing frameworks, analyze customer data, and develop actionable strategies.

Each day focuses on a structured approach, beginning with foundational concepts, progressing to situational analysis, strategy formulation, tactical planning, and ending with implementation techniques. Participants will work in teams to draft parts of a strategic marketing plan, receive feedback, and refine their approach. By the end of the course, attendees will have a completed draft plan ready to implement within their organization, with guidance on stakeholder engagement and action planning.

The Course Content

Day 1: Introduction to Marketing Planning

  • The core marketing concepts
  • 4 P’s of the marketing mix: product, price, promotion, place
  • Useful frameworks for creating a marketing strategic plan
  • Setting strategic marketing goals: linking to corporate vision, mission & business objectives

Day 2: Situation Review – Analysing the Current Situation

  • Different models for conducting a marketing audit
  • Collating customer and product data
  • Using a SWOT to identify key internal & external factors
  • Making assumptions based on the SWOT analysis
  • Determining demand for your products and services
  • Agreeing expected results

Day 3: Formulating Strategy

  • The 4 competitive strategic positions
  • Ansoff’s Matrix: setting strategic marketing objectives
  • Understanding what motivates audiences
  • The market segmentation process
  • Creating buyer personas for key market segments
  • The marketing control process: forecasting, budgeting & monitoring

Day 4: 4 P’s – Executing Marketing Tactics

  • Developing new products and services
  • Managing the product life cycle
  • Product mix decisions: families, lines and brands
  • Pricing mix decisions: costs, demand, methods
  • Promotion mix decisions: advertising, promotions, PR & selling
  • Place mix decisions: push vs pull, channels length & type

Day 5: Delivering the Marketing Strategy

  • Co-opting a team representing key areas of the business to input to the strategy
  • Running workshops to ensure the marketing strategy captures experiences and concerns of stakeholders
  • Drafting the document: number of pages and their content
  • Anticipating office politics: winning support up and down the organisation
  • Action planning

Providers and Associations

Anderson

Anderson

Aztech Training

Aztech Training

COPEX

COPEX

Frequently Asked Questions

Quick answers to common questions about this training course.

Absolutely. Coventry Academy provides customised in-house training solutions for organisations seeking a tailored learning experience. The Developing & Implementing Strategic Marketing Plans training course can be adapted to reflect your organisation's objectives, industry requirements, operational challenges, and strategic priorities. Delivered exclusively for your team, customised training enables organisations to maximise relevance, encourage collaboration, and achieve targeted development outcomes. Our team will be pleased to discuss your requirements and develop a solution that aligns with your goals.

Absolutely! If you’re attending one of our courses at an international venue, we can help
with hotel reservations and entry visas. Just reach out to our Customer Service team:

  • Phone: +971 4 420 8304
  • Fax: +971 4 420 8304
  • Email: info@coventryacademy.com

No prior experience is required to attend the Developing & Implementing Strategic Marketing Plans training course. The course is designed to accommodate participants from diverse professional backgrounds and varying levels of experience. While some familiarity with the subject matter may help participants gain additional value from certain discussions and activities, the course content is structured to ensure that both newcomers and experienced professionals can fully engage with the learning experience and benefit from the training.

Our dedicated support team is available to assist you with any questions regarding the Developing & Implementing Strategic Marketing Plans training course, including course content, scheduling, registration, corporate bookings, and customised training solutions. We are committed to providing prompt and professional assistance throughout your learning journey.

📞 Phone: +971 58 840 7925

📧 Email: info@coventryacademy.com

🌐 Website: coventryacademy.com

Registering for a course is super easy! Here’s how you can do it:

  • Online: Pick your course, hit the "REGISTER" button, fill out the form, and
    submit it.
  • Email: Drop us a line with your details at info@coventryacademy.com.
  • Phone: Give us a call at +971 4 420 8304 to book your spot.
  • Fax: Fill in the booking form (you’ll find it in our brochures, flyers, or catalogue)
    and fax it to [+971 4 420 8304](tel:+97144208304).

The Developing & Implementing Strategic Marketing Plans training course is designed to be practical, engaging, and highly interactive. Participants benefit from a dynamic learning environment that combines expert-led presentations, facilitated discussions, case studies, practical exercises, and collaborative learning activities. The focus is on developing knowledge that can be applied immediately within the workplace, ensuring participants gain both valuable insights and practical skills that support improved professional performance.

Your course fees cover:

  • For classroom courses: printed materials, lunch, and refreshments.
  • For online courses: all materials sent to you by email.
  • A certificate of completion or attendance.

You’ll need to make payment before the course starts. Here are your options:

  • Bank draft
  • Cash
  • Credit card
  • Wire transfer

Heads up: If we don’t receive payment before the course begins, we may have to deny
admission.

We delivers training courses in carefully selected professional venues that provide a comfortable and productive learning environment. Classroom-based courses are typically hosted in premium international venues with modern facilities and dedicated training spaces designed to support effective learning. Participants also benefit from a professional setting that encourages networking, collaboration, and knowledge sharing with peers from diverse industries and backgrounds.

The Developing & Implementing Strategic Marketing Plans training course is designed for professionals seeking to strengthen their knowledge, enhance their capabilities, and achieve greater impact within their organisations. It is suitable for managers, supervisors, team leaders, technical specialists, consultants, and professionals at all career stages who wish to expand their expertise and stay current with industry developments. Whether you are looking to advance your career, improve workplace performance, or prepare for new responsibilities, this course provides valuable knowledge and practical insights to support your professional growth.

Our courses are led by top-notch international instructors. They’re not just academically qualified—they’ve also got years of real-world experience. They bring practical insights and deep knowledge to every session, making your learning experience truly valuable!

Yes. Participants who successfully complete the Developing & Implementing Strategic Marketing Plans training course will receive a Coventry Academy Certificate of Completion, recognising their commitment to professional development and continuous learning. This certificate serves as formal evidence of participation and achievement and can support career progression, professional credibility, and ongoing development objectives. Where applicable, details regarding professional development credits or accreditation will be provided within the course information.

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