A Highly Interactive Training Course On

Mastering PESTLE & SWOT Analysis for Strategic Planning and Decision-Making

Mastering Analytical Tools for Informed Business Choices

Mastering PESTLE & SWOT Analysis for Strategic Planning and Decision-Making
Course Schedule

CLASSROOM

15-19 Dec 2025
Dubai
$5,950
11-15 May 2026
Dubai
$5,950
27-31 Jul 2026
London
$5,950
05-09 Oct 2026
Dubai
$5,950
14-18 Dec 2026
London
$5,950

ONLINE

09-13 Feb 2026
Online
$3,950
Certificate
  • Coventry Academy Certificate of Attendance will be provided to delegates who attend and complete the course

Training Overview

Training Overview

In today’s rapidly evolving and uncertain business climate, organizations that excel are those that make informed, timely decisions based on a clear understanding of both internal capabilities and external influences. Strategic frameworks such as PESTLE (Political, Economic, Social, Technological, Legal, and Environmental) and SWOT (Strengths, Weaknesses, Opportunities, Threats) are critical tools for assessing the broader environment, identifying key drivers of change, and aligning strategic objectives.

The Mastering PESTLE & SWOT for Strategic Planning and Decision-Making training course delivers a structured, results-oriented approach to mastering these essential tools. Participants will learn to use PESTLE to evaluate macro-level factors impacting the business landscape and to integrate these insights into a cohesive SWOT analysis that supports effective planning and decision-making.

Designed with practical application in mind, the course features real-world case studies, interactive workshops, and collaborative exercises. By the end, participants will be equipped with both the strategic insight and practical skills needed to confidently analyze complex situations, anticipate challenges, and make sound, data-driven decisions that drive long-term success.

What are the goals?

By the end of this training course, participants will be able to:

  • Understand the structure, purpose, and applications of PESTLE and SWOT frameworks
  • Analyze macro-environmental trends and assess their implications for business strategy
  • Conduct internal assessments to identify organizational strengths and weaknesses
  • Synthesize external and internal insights to generate realistic, data-driven strategies
  • Apply PESTLE and SWOT to strategic planning, risk management, innovation, and decision-making
  • Translate analysis outcomes into clear actions, initiatives, and recommendations

Who is this Training Course for?

This training course is suitable to a wide range of professionals but will greatly benefit:

  • Strategic planners and decision-makers
  • Business analysts and consultants
  • Project managers and department heads
  • Risk management and business continuity professionals
  • Entrepreneurs and startup founders
  • Professionals involved in business planning, market entry, or organizational development
  • Government and nonprofit leaders responsible for policy or planning

How will this Training Course be Presented?

This training course will utilise a variety of proven adult learning techniques to ensure maximum understanding, comprehension and retention of the information presented. This includes an interactive mixture of lecture-led learning & group discussions.

The Course Content

Day One: Foundations of Strategic Thinking and Environmental Scanning
  • The strategic planning process and the role of analytical tools
  • Introduction to PESTLE and SWOT in strategic contexts
  • Strategic thinking vs. operational planning
  • Overview of real-world applications in public and private sectors
  • Interactive discussion: Environmental changes impacting your organization
Day Two: Deep Dive into PESTLE Analysis
  • Understanding the six dimensions of PESTLE: structure and scope
  • How macro-environmental trends shape markets and disrupt strategies
  • Tools and sources for gathering relevant data for PESTLE analysis
  • Conducting a PESTLE analysis in practice
  • Workshop: PESTLE analysis of an industry or organization
Day Three: SWOT Analysis – Assessing Internal and External Realities
  • SWOT as a dynamic planning tool
  • How to identify and evaluate organizational strengths and weaknesses
  • Turning PESTLE insights into opportunities and threats
  • Linking SWOT to business capabilities, core competencies, and risks
  • Group activity: Developing a SWOT matrix based on your context
Day Four: From Analysis to Strategy – Bridging PESTLE & SWOT
  • Integrating PESTLE and SWOT for well-rounded strategic insight
  • Identifying strategic priorities and scenario development
  • Using analysis to support goal setting, risk mitigation, and opportunity capture
  • Practical models for aligning insights with strategic planning tools
  • Case study: Using integrated analysis for corporate or public strategy
Day Five: Application, Communication, and Decision-Making
  • Communicating analysis outcomes to leadership and stakeholders
  • Presenting recommendations: storytelling with data and logic
  • Action planning: turning insights into strategic initiatives
  • Group presentations: PESTLE + SWOT strategic plans
  • Course wrap-up and certificate distribution

Providers and Associations

Anderson
Anderson
Aztech Training
Aztech Training
COPEX
COPEX