A Highly Interactive Training Course On

Omnichannel Supply Chain & E-Commerce Fulfillment

Strategies for Agile, Customer-Centric & Digitally Enabled Operations

Omnichannel Supply Chain & E-Commerce Fulfillment
Course Schedule

CLASSROOM

15-19 Dec 2025
Dubai
$5,950
27 Apr-01 May 2026
Dubai
$5,950
10-14 Aug 2026
Dubai
$5,950
02-06 Nov 2026
Dubai
$5,950

ONLINE

02-06 Feb 2026
Online
$3,950
25-29 May 2026
Online
$3,950
Certificate
  • Coventry Academy Certificate of Attendance will be provided to delegates who attend and complete the course

Training Overview

Training Overview

The evolution of digital commerce has dramatically reshaped supply chains and logistics, ushering in a new era of customer expectations. Shoppers now demand seamless, consistent experiences across all channels—whether online, on mobile, in-store, or through social platforms—along with rapid, reliable, and transparent delivery. This omnichannel shift presents significant challenges, as supply chain professionals must integrate inventory, operations, and data across fragmented systems while delivering speed and flexibility.

Conventional supply chains, originally designed for stable, large-scale distribution, are often ill-suited to today’s high-velocity, demand-driven environment. The rise of models like click-and-collect, same-day delivery, endless aisle offerings, and cross-border e-commerce is forcing organizations to rethink their networks, embrace digital tools, and innovate their last-mile approaches. Meanwhile, ongoing disruptions—from public health crises to geopolitical instability—underscore the need for supply chains that are both agile and resilient.

The Omnichannel Supply Chain & E-Commerce Fulfillment training course provides an in-depth roadmap for building and managing supply chains that thrive in this complex landscape. Participants will explore strategies for end-to-end success—from demand forecasting and decentralized inventory management to intelligent automation and last-mile optimization. Through real-world examples, interactive sessions, and actionable methodologies, this course empowers professionals to create responsive, customer-centric supply chains that deliver a true competitive edge in the digital age.

What are the goals?

By the end of this training course, participants will be able to:

  • Understand the principles and challenges of omnichannel and e-commerce-driven supply chains
  • Design integrated strategies that align physical and digital operations
  • Optimize inventory across multiple nodes and channels to meet dynamic demand
  • Leverage automation, data analytics, and real-time tracking to drive operational efficiency
  • Manage last-mile complexities and create superior delivery experiences
  • Build resilience and flexibility to adapt to rapidly changing market conditions

Who is this Training Course for?

This training course is suitable to a wide range of professionals but will greatly benefit:

  • Supply chain, logistics & distribution management
  • E-commerce operations & marketplace managers
  • Retail operations & omni-commerce directors
  • Inventory planning & demand forecasting teams
  • Customer experience & service strategy leaders
  • IT & digital transformation teams enabling supply chain visibility
  • Procurement & sourcing professionals adapting to omnichannel needs
  • Anyone responsible for fulfillment excellence in a multichannel environment

How will this Training Course be Presented?

This training course will utilise a variety of proven adult learning techniques to ensure maximum understanding, comprehension and retention of the information presented. This includes an interactive mixture of lecture-led learning & group discussions.

The Course Content

Day One: The Omnichannel & E-Commerce Supply Chain Landscape
  • What is omnichannel vs. multichannel vs. unified commerce?
  • Key shifts driving omnichannel evolution: digital disruption, customer expectations, global marketplaces
  • Understanding the e-commerce fulfillment lifecycle
  • The impact on traditional supply chains and distribution models
  • Case studies: how leaders like Amazon, Zara, Alibaba, and Walmart redesigned their supply chains
Day Two: Demand Planning, Inventory & Distributed Order Management
  • Forecasting demand in an omnichannel environment: using data from online & offline channels
  • Distributed inventory models: ship-from-store, dark stores, micro-fulfillment
  • Inventory visibility & synchronization across multiple nodes
  • Role of Order Management Systems (OMS) in orchestrating cross-channel orders
  • Interactive session: mapping an omnichannel inventory strategy
Day Three: Fulfillment Centers, Automation & Picking Strategies
  • E-commerce vs. traditional warehouse design and KPIs
  • Robotics, automation, and AI in fulfillment centers
  • Optimizing picking, packing & sorting for small order sizes and rapid turnaround
  • Managing returns and reverse logistics in an omnichannel context
  • Sustainability considerations in e-commerce fulfillment
Day Four: Last-Mile Delivery & Customer Experience
  • Challenges of last-mile delivery in urban, suburban, and rural areas
  • Delivery models: in-house fleets, crowdsourced delivery, lockers, click & collect
  • Tracking, notifications, and delivery flexibility to enhance CX
  • Handling exceptions & managing customer communications
  • Workshop: designing an omnichannel last-mile strategy to delight customers
Day Five: Technology, Analytics & Future-Proofing the Omnichannel Supply Chain
  • Leveraging real-time data, IoT & predictive analytics for agility
  • Using AI and machine learning for demand sensing and dynamic routing
  • Blockchain & digital twins for supply chain transparency
  • Building resilience: multi-sourcing, nearshoring & scenario planning
  • Developing an omnichannel roadmap: balancing cost, speed, and experience
  • Final exercise: creating a high-level blueprint for a participant’s business scenario

Providers and Associations

Anderson
Anderson
Aztech Training
Aztech Training
COPEX
COPEX