Social media platforms like Facebook, Twitter, LinkedIn, and YouTube have changed the way we connect with customers, friends, and family. As a result, customer service, public relations, and marketing strategies must adapt to this societal shift.
Top organizations listen closely to their stakeholders and take action based on their feedback. Social media gives everyone a voice, allowing their opinions to be heard. It has also blurred the lines between customer service, PR, and marketing. Brands can enhance customer service by engaging on a personal level, generate positive PR, and expand their reach—often with minimal additional effort or cost. However, social media is a double-edged sword, offering both risks and opportunities.
This training course will enable you to:
By the end of this training course, participants will be able to:
This training course is suitable to a wide range of professionals but will greatly benefit:
The training course is fast-paced, fun and highly interactive. It will enable and encourage participation from all who attend, through a rich mixture of content input, group discussion, case studies practical exercises, video and use of the internet. Delegates will be taught how to communicate effectively with target groups and will have the chance to practice what they learn.
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