Managing global teams, with members working in different time zones or coming from different cultures, is not easy. As leaders we need to understand how culture impacts our staff, customer expectations and longevity of our organisation. Then we can respond appropriately.
This Coventry Academy training course provides delegates with skills to navigate the cultural differences and invisible boundaries that divide people globally. We share practical tools and techniques for diagnosing culture, identifying appropriate ways of leading virtual teams, and managing differences to create cohesive teams that add value to the business. We also delve into how to meet customer expectations in different countries and develop a global marketing plan that is practical and implementable.
What are the goals?
By attending this training course delegates will be able to:
Recognise and Respond to the Global Challenge Facing Their Organisation
Develop a Corporate Culture that Supports High Performance, Loyalty and Motivation
Lead a Virtual Team Located in Various Time Zones, Continents and Cultures
Understand how to Deliver Customer Expectations in Different Cultures and Countries
Develop a Global Marketing Plan Tailored to Customers/Clients in a Variety of Countries
Who is this training course for?
This Coventry Academy training course is suitable for:
Executives Who Lead Virtual Teams with Members Based in Different Countries, Regions or Time Zones
Executives Whose Teams are Expanding into New Markets, Countries or Regions
Executives in Companies That are Transforming Into Global Organisations
Managers in Global Organisations Who Have Been Identified as Having Potential for Promotion to a Leadership Role
Course Outline
Day One: Understanding the Challenges of Globalisation
The biggest challenges facing global businesses over the next 12 months
Responding to global business challenges: culture, ethics, legislation and regulation, technical
Building a sustainable business in the face of political instability, weather extremes, disruptive technology, declining productivity, falling economic growth
Managing uncertainty and embracing change
Global sustainability: creating strategic alignment, maximising value and controlling overhead costs
Bridging cultures: working between traditional and emerging markets
Day Two: Overcoming Cultural Barriers
Corporate global culture versus locally-appropriate cultures in each region
Understanding how and when to create one culture from many
Leading culture change in global organisations
Aligning culture and strategy globally and locally
Encouraging respect for diversity and valuing differences
Overcoming the barriers of language, misunderstandings and expectations
Day Three: Leading Virtual Global Teams
Creating and leading a high-performance team across borders and cultures
The skillsets and competencies of successful global leaders
Ensuring managers develop the skills to lead in a global organisation
Improving the quality and speed of decision making
Building relationships of trust in virtual teams
Ensuring customer facing front line staff feel supported
Day Four: Meeting Customer Expectations in Different Countries
Identifying customer needs in different regions
Understanding cultural diversity in creating positive customer experience
Adapting customer service to customer service expectations in different cultures
Communicating using multiple channels to interact with customers appropriately
Using personalisation to improve satisfaction and build loyalty
Principles for improving cross-cultural customer interactions
Day Five: International Marketing Across Borders and Cultures
Identifying international marketing opportunities
Market entry strategy decisions including products and product lines, pricing, distribution and publicity
Developing and implementing the international marketing plan
The trading environment in Africa, America, Asia Pacific and Europe
Action planning
The certificate
Coventry Academy Certificate of Attendance will be provided to delegates who attend and complete the course