- Home
- Course Finder
- Training Categories
-
- Corporate Governance and Compliance (GRC)
- Management & Leadership
- Finance & Accounting
- Agility Learning
- Project Management
- Purchasing & Supply Chain Management
- Manufacturing & Production Management
- Transportation & Traffic
- Imports & Exports
- Insurance & Retirement
- Ports & Shipping
- International Trade & Customs
- Facilities & Asset Management
- Contracts Management
- Maintenance & Engineering
- Oil and Gas Training
- Energy Training
- Health & Safety
- Digital Savviness & AI
- Blockchain & Financial Technologies
- Construction Management
- Cost Control & Optimisation
- Human Resource Management
- Robotics and Mechatronics
-
- In-House Training
- Venues
-
- Sao Paulo - Brazil
- Abu Dhabi - UAE
- Accra - Ghana
- Amsterdam - The Netherlands
- Barcelona - Spain
- Cairo - Egypt
- Dubai - UAE
- Geneva - Switzerland
- Houston - USA
- Istanbul - Turkey
- Kuala Lumpur - Malaysia
- Lisbon - Portugal
- London - UK
- Luanda - Angola
- Madrid - Spain
- Milan - Italy
- Munich - Germany
- Muscat - Oman
- New York - USA
- Paris - France
- Riyadh - KSA
- Rome - Italy
- San Francisco - USA
- Seoul - South Korea
- Vienna - Austria
- Windhoek - Namibia
- Zurich - Switzerland
- Krakow - Poland
-
- Certificates
- About Us
Training course overview
This Coventry Academy training course is designed for managers in operational and support functions—such as manufacturing, engineering, logistics, sales & marketing, IT, HR, and procurement—who seek to enhance their strategic capabilities. The role of leaders is increasingly complex, requiring a deep understanding of how to leverage resources and competencies as strategic assets, including digital capabilities.
In today’s competitive and rapidly evolving landscape, leaders must be adept at recognizing external changes to enable swift organizational responses. Effective communication with employees goes beyond interpersonal skills; it necessitates selecting the right channels and employing influencing techniques. Managers will learn how to articulate organizational messages and keenly listen for signs of change. By mastering both strategy development and strategic implementation, this course equips managers to elevate their performance and drive organizational success.
What are the goals?
Attending this training course will give delegates an opportunity to:
- Recognise and Apply Different Approaches to Developing Strategies Including:
- Competitive, Disruptive, Blue Ocean and Resource Based
- Understand the Relationship Between Vision, Strategy, Strategic and Operational Planning and Objective Setting
- Understand the Range of Communication Tools Available in 21st Century Organisations and How to Use Them Effectively
- Develop Leadership Skills for Effective Communication: Written, Verbal and Effective Use of Media
- Develop the Skills of a Transformational Leader: Visionary and Inspiring to Engage with and Motivate Employees
Who is this training course for?
This Coventry Academy training course is designed for individuals who currently hold or aspire to hold Middle and Senior Management positions and wish to develop strategic know-how and become more effective communicators. They include:
- Directors and Senior Managers
- Team Leaders
- Corporate Strategy, HR, Procurement and Other Functional Managers
- Heads of Division
- Heads of Department
Course Outline
Day One: Strategic Analysis and Strategic Thinking
- What strategy ‘is’ and what it ‘is not’
- The importance of understanding stakeholder interests
- Which tool to use and when
- Understanding Life cycles: Business, Product, Market
- Tools to understand the business environment
- Achieving business sustainability, the value chain
Day Two: Strategy, Innovation and Adaptability
- The process of strategy development
- Tools to imagine possible futures
- Research showing how CEO’s apply the tools
- Zooming In (detail) - Zooming Out (big picture)
- Selecting different types of innovation
- The process of innovation - managing failures and successes
Day Three: Key Leadership Skills: Communications
- Are Vision, Mission and Values just words?
- The impact of organisational culture on strategy implementation
- Communicating internally & externally
- Making effective use of communication channels
- How good are your persuasion, influence & negotiation skills?
- Addressing the challenge of virtual communications
Day Four: Strategic Implementation: Tracking Progress
- Using measures to track progress
- Using the Balanced scorecard as a strategic tool
- What are Critical Success Factors?
- Selecting useful Key Performance Indicators
- Do measures have an impact on actions?
- Translating data into information - useful reporting
Day Five: Team Leadership
- The roles & responsibilities of team leaders
- Motivating individuals and teams
- Engaging with staff for mutual benefit
- Team communications: meetings
- Evaluating effectiveness of different communication channels
- Personal action planning
The certificate
- Coventry Academy Certificate of Attendance will be provided to delegates who attend and complete the course
Related Courses
Certificate in Strategic Management
13-17 Jan 2025
London ($5,950)
Writing Effective Policies & Procedures
20-24 Jan 2025
London ($5,950)
The Total Leader
27-31 Jan 2025
Dubai ($5,950)
Strategy, Risks, Negotiation & Leadership
03-07 Feb 2025
Houston ($6,950)