A Highly Interactive Training Course On

Certificate in Business Analysis

Evaluating the Performance
and Potential of Your Operations

Certificate in Business Analysis
Course Schedule

CLASSROOM

24-28 Feb 2025
Rome
$5,950
19-23 May 2025
Dubai
$5,950
25-29 Aug 2025
London
$5,950
20-24 Oct 2025
Geneva
$5,950
01-05 Dec 2025
Milan
$5,950
19-23 Jan 2026
Barcelona
$5,950
Certificate
  • Coventry Academy Certificate of Attendance will be provided to delegates who attend and complete the course

Training Overview

Training Overview

All businesses are undergoing continuous transition, making decision-making more complex and risky. To sustain profitable growth, business leaders and managers must understand the key forces driving change in markets, competition, technology, and business models. This popular training course will equip you with the skills to analyze these changes and develop strategic and operational plans that ensure competitive performance as your organization evolves.

Key features of this training course include:

  • Best practices in business analysis
  • Identification of major forces for change in your business
  • Strategies for managing complexity and choices in decision-making
  • Risk assessment for business development programs
  • Innovative idea generation for participating organizations

What are the goals?

By the end of this training course, participants will be able to:

  • Identify the main trends in your business as it develops
  • Evaluate the performance of your organisation up to now.
  • Introduce innovative and differentiating activities in the business model
  • Align and coordinate strategic and operational programmes and projects
  • Apply leading-edge tools and techniques of business planning

Who is this Training Course for?

This training course is suitable for a wide range of professionals but will greatly benefit:

  • Experienced business analysts and strategic planners
  • Specialists in financial management
  • Human resource development managers
  • Specialists in operational management
  • Systems analysts and business process designers
  • Marketing and commercial staff

How will this Training Course be Presented?

This training course will utilize a variety of proven adult learning techniques to ensure maximum understanding, comprehension and retention of this information presented.  The emphasis will be on studying real organisations making major decisions. Above all, the principles and approaches to business analysis will be illustrated by reference to real-life situations in which the course leader has been personally involved.  This includes presentations by the course leader, discussion of case examples, group work on case studies based on analysis, interaction & discussion, video presentations by subject experts on aspects of these subjects and decision analysis in different strategic and competitive conditions.

The Course Content

Day One: Megatrends - The New Global Economic Structure
  • The major forces affecting business and the forecast trend.
  • Business strategy in the post-COVID business environment
  • Globalisation versus deglobalisation in business decisions
  • The concept of strategic alignment
  • How to align strategic and operational plans
  • The new framework of an effective strategy
Day Two: Financial and Non-financial Dimensions of Business
  • Financial evaluation of a business
  • The financial “anatomy” of an organisation
  • Balancing profitability, liquidity and gearing
  • Non-financial evaluation of a business
  • Framework for non-financial analysis
  • Application of the ‘Balanced Scorecard’
Day Three: Assessing the Future Potential of a Business
  • Tools and techniques of market and business analysis
  • Hearing and understanding the “voice of the customer”
  • Measuring and managing the impact of the product life-cycle
  • Forecasting the future potential of a business
  • Managing crisis and controlling recovery
  • Identifying future organisational development priorities
Day Four: Innovation and Risk in Business Development
  • Developing innovative offerings and business models
  • Evolutionary and revolutionary innovation
  • The impact of disruptive innovation
  • Risk analysis in business decisions
  • Identifying the right risk to take
  • Tools and techniques of risk management
Day Five: Value Migration and Developing People for the Future
  • What is the significance of value migration?
  • Internal and external value migration
  • The impact of value migration on strategy and structure
  • Developing human capability for the future of the company
  • The challenge of managing the agile organisation
  • People development in a rapidly changing world