The ability to attract, satisfy, and retain customers is central to achieving business success and maximizing profitability. Research suggests that acquiring a new customer can cost five to seven times more than retaining an existing one. Moreover, in an era dominated by price comparisons and customer reviews, providing an outstanding experience for current customers is now the key competitive differentiator.
While many organizations excel at marketing to attract and convert new customers, fewer are equipped to cultivate loyalty and ensure customers return year after year.
In this Managing Customers for Competitive Advantage training course, you will discover how to leverage the right data to understand what truly matters to your customers and create experiences that will exceed their expectations.
Our knowledge of the psychology behind persuasion, loyalty, and buying decisions has progressed significantly in recent years. All customers are seeking quality and value, yet both are highly subjective and personal.
This training course offers deep insights into the thought processes that drive customer loyalty, trust, and purchasing choices.
When you know what influences customer loyalty and what defines quality and value for them, the key to success is delivering exactly what they want while staying attuned to shifts in their needs and preferences.
You will acquire advanced strategies and techniques to grow and maintain your customer base, building long-lasting loyalty even in a world of constant price comparisons and peer reviews.
This training course will feature:
By the end of this training course, participants will be able to:
This training course is suitable to a wide range of professionals but will greatly benefit:
This training course will utilise a variety of proven adult learning techniques to ensure maximum understanding, comprehension and retention of the information presented. The training course is highly interactive and will prompt delegates to reflect on their own thinking and communication style and practice. The Tutor will guide and facilitate learning using a wide variety of methods including direct input, discussions, case studies and group and individual exercises to focus on the themes of the course, practice skills and receive feedback.
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