A Highly Interactive Training Course On

Business-Case Writing for New Products

Learn How to Write a Business-Case to Win Support for the Launch of a New Product

Business-Case Writing for New Products
Course Schedule

CLASSROOM

07-11 Apr 2025
London
$5,950
12-16 May 2025
Dubai
$5,950
17-21 Nov 2025
London
$5,950
Certificate
  • Coventry Academy Certificate of Attendance will be provided to delegates who attend and complete the course

Training Overview

Training Overview

Launching new products involves significant costs and risks, making it essential to justify why investors and executives should support your idea. With many competing projects vying for attention, creating a compelling business case is crucial.

This Coventry Academy training course will guide you in crafting a persuasive and logical business case that maximizes your product's chances of being selected. Equip yourself with the skills to effectively communicate your vision and secure the support you need for your new product. Enroll today to ensure your idea stands out and captures the interest of key decision-makers.

What are the goals?

By attending this Coventry Academy training course, delegates will be able to:

  • Win Support for a New Product, by Writing a More Persuasive and Powerful Business Case
  • Understand Who the Business-case is Written for and Make it More Appealing to Them
  • Research the Factors that Have the Most Impact on the Success of a Business Case
  • Justify a Business-case From a Market Point of View
  • Focus on the Core Issues that will Support a Business Case
  • Understand the Viability of their Business Case and Use It to Justify the Case
  • Construct and Write an Engaging and Interesting Business Case that Sells a New Product Idea
  • Present Their Business Case to Others, in a Confident and Persuasive Manner

Who is this Training Course for?

This Coventry Academy training course is suitable for a wide range of professionals who are involved in constructing and evaluating business cases for new products and want to ensure that new product proposals are properly considered. For example:

  • Marketing Directors
  • Product Managers
  • Product Development Teams
  • R&D Managers
  • Finance Directors
  • Business Development Managers
  • Business Owners and Inventors

The Course Content

Day One: The NPD Process and Risk
  • The new product development process
  • The market risk in new product development
  • Principles to follow to reduce risk
  • The role of a business-case in product development
  • How to construct a successful new-product business-case
  • What the business-case should contain
Day Two: Potential Success in the Market
  • Welcome to the Dragon's Den
  • What dragons look for and why
  • Here is your new product idea
  • Researching the market to identify feasibility
  • Scoping and describing the potential market
  • Understanding market drivers and their impact
Day Three: Understanding Market Factors, Potential Impacts and Customer Requirements
  • Understanding market drivers and their impact (continued)
  • The potential impact of customers and their effect on the business-case
  • Assessing the sustainability of price and value
  • How competitor responses might affect the case
  • Recognising internal limits and capabilities
  • Resources and changes to make the business-case realistic
Day Four: Defining What is Needed to Make the Case Viable in the Market
  • What is required for the case to succeed in the market?
  • Objectives of the business-case
  • What strategy will be required to support the case?
  • Justifying your case
  • Risk and contingencies to include
  • Financial investment and expected outcomes
Day Five: Resources Required for the Case to Work
  • Internal resources and adjustments required
  • Opportunity-cost time money effort
  • Writing the case
  • Presenting the case
  • Selling the case
  • An outline plan to win support