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Business-Case Writing for New Products

Learn How to Write a Business-Case to Win Support for the Launch of a New Product

Business-Case Writing for New Products

Course Schedule

Classroom

Online

No online dates are currently available.

Training Introduction

Launching a new product involves significant investment, risk, and competition for attention. Crafting a persuasive business case is essential to secure support from executives, investors, and key stakeholders. The Business-Case Writing for New Products training course at Coventry Academy equips participants with the skills to develop compelling, logical, and credible business cases that maximize the likelihood of product approval.

Participants will learn how to structure a business case, focus on the core market and financial considerations, and communicate their product vision with clarity and confidence. Using practical exercises, case studies, and interactive discussions, delegates will gain the tools and techniques to justify their product proposals effectively. By the end of this course, participants will be able to present a convincing case that captures the attention of decision-makers and drives product success.

Key Focus Areas of this Course:

  • Understanding the role of a business case in new product development
  • Researching and analyzing market drivers, customer needs, and competitor activity
  • Identifying risks and developing mitigation strategies
  • Constructing clear objectives and strategic plans to support the case
  • Writing and presenting a persuasive business case to win support
  • Allocating internal resources, managing opportunity costs, and projecting expected outcomes

What are the goals?

The Business Case Writing Training empowers participants to create structured, persuasive, and actionable business cases that strengthen the chances of product approval.

By the end of the course, delegates will be able to:

  • Win support for new products by writing powerful and persuasive business cases
  • Tailor business cases to appeal to executives, investors, and stakeholders
  • Research and analyze market factors with the highest impact on product success
  • Justify proposals from a market, financial, and strategic perspective
  • Focus on core issues that strengthen the business case
  • Assess the feasibility and viability of the business case
  • Construct an engaging and well-structured business case
  • Present business cases confidently to secure buy-in and resources

Who is this Training Course for?

This New Product Business Case Course is suitable for professionals involved in proposing, evaluating, or managing new product initiatives. It is ideal for anyone responsible for preparing business cases that need executive or investor approval.

This training course is suitable to a wide range of professionals but will greatly benefit:

  • Marketing Directors and Product Managers
  • Product Development and R&D Teams
  • Finance Directors evaluating product investment cases
  • Business Development Managers
  • Entrepreneurs, business owners, and inventors seeking support for new product ideas

How will this Training Course be Presented?

The Business-Case Writing for New Products training course uses a mix of adult learning techniques, including practical exercises, group discussions, case studies, and presentation workshops. Participants practice developing real-world business cases, receive direct feedback, and refine their approach in a supportive environment.

Delegates will gain hands-on experience in analyzing market data, calculating financial projections, and structuring business cases for maximum impact. By the end of the course, participants will leave confident in their ability to craft, present, and defend business cases that capture executive attention and win support for new product launches.

The Course Content

Day 1: The NPD Process and Risk

  • The new product development process
  • The market risk in new product development
  • Principles to follow to reduce risk
  • The role of a business-case in product development
  • How to construct a successful new-product business-case
  • What the business-case should contain

Day 2: Potential Success in the Market

  • Welcome to the Dragon's Den
  • What dragons look for and why
  • Here is your new product idea
  • Researching the market to identify feasibility
  • Scoping and describing the potential market
  • Understanding market drivers and their impact

Day 3: Understanding Market Factors, Potential Impacts and Customer Requirements

  • Understanding market drivers and their impact (continued)
  • The potential impact of customers and their effect on the business-case
  • Assessing the sustainability of price and value
  • How competitor responses might affect the case
  • Recognising internal limits and capabilities
  • Resources and changes to make the business-case realistic

Day 4: Defining What is Needed to Make the Case Viable in the Market

  • What is required for the case to succeed in the market?
  • Objectives of the business-case
  • What strategy will be required to support the case?
  • Justifying your case
  • Risk and contingencies to include
  • Financial investment and expected outcomes

Day 5: Resources Required for the Case to Work

  • Internal resources and adjustments required
  • Opportunity-cost time money effort
  • Writing the case
  • Presenting the case
  • Selling the case
  • An outline plan to win support

Providers and Associations

Anderson

Anderson

Aztech Training

Aztech Training

COPEX

COPEX

Frequently Asked Questions

Quick answers to common questions about this training course.

Absolutely. Coventry Academy provides customised in-house training solutions for organisations seeking a tailored learning experience. The Business-Case Writing for New Products training course can be adapted to reflect your organisation's objectives, industry requirements, operational challenges, and strategic priorities. Delivered exclusively for your team, customised training enables organisations to maximise relevance, encourage collaboration, and achieve targeted development outcomes. Our team will be pleased to discuss your requirements and develop a solution that aligns with your goals.

Absolutely! If you’re attending one of our courses at an international venue, we can help
with hotel reservations and entry visas. Just reach out to our Customer Service team:

  • Phone: +971 4 420 8304
  • Fax: +971 4 420 8304
  • Email: info@coventryacademy.com

No prior experience is required to attend the Business-Case Writing for New Products training course. The course is designed to accommodate participants from diverse professional backgrounds and varying levels of experience. While some familiarity with the subject matter may help participants gain additional value from certain discussions and activities, the course content is structured to ensure that both newcomers and experienced professionals can fully engage with the learning experience and benefit from the training.

Our dedicated support team is available to assist you with any questions regarding the Business-Case Writing for New Products training course, including course content, scheduling, registration, corporate bookings, and customised training solutions. We are committed to providing prompt and professional assistance throughout your learning journey.

📞 Phone: +971 58 840 7925

📧 Email: info@coventryacademy.com

🌐 Website: coventryacademy.com

Registering for a course is super easy! Here’s how you can do it:

  • Online: Pick your course, hit the "REGISTER" button, fill out the form, and
    submit it.
  • Email: Drop us a line with your details at info@coventryacademy.com.
  • Phone: Give us a call at +971 4 420 8304 to book your spot.
  • Fax: Fill in the booking form (you’ll find it in our brochures, flyers, or catalogue)
    and fax it to [+971 4 420 8304](tel:+97144208304).

The Business-Case Writing for New Products training course is designed to be practical, engaging, and highly interactive. Participants benefit from a dynamic learning environment that combines expert-led presentations, facilitated discussions, case studies, practical exercises, and collaborative learning activities. The focus is on developing knowledge that can be applied immediately within the workplace, ensuring participants gain both valuable insights and practical skills that support improved professional performance.

Your course fees cover:

  • For classroom courses: printed materials, lunch, and refreshments.
  • For online courses: all materials sent to you by email.
  • A certificate of completion or attendance.

You’ll need to make payment before the course starts. Here are your options:

  • Bank draft
  • Cash
  • Credit card
  • Wire transfer

Heads up: If we don’t receive payment before the course begins, we may have to deny
admission.

We delivers training courses in carefully selected professional venues that provide a comfortable and productive learning environment. Classroom-based courses are typically hosted in premium international venues with modern facilities and dedicated training spaces designed to support effective learning. Participants also benefit from a professional setting that encourages networking, collaboration, and knowledge sharing with peers from diverse industries and backgrounds.

The Business-Case Writing for New Products training course is designed for professionals seeking to strengthen their knowledge, enhance their capabilities, and achieve greater impact within their organisations. It is suitable for managers, supervisors, team leaders, technical specialists, consultants, and professionals at all career stages who wish to expand their expertise and stay current with industry developments. Whether you are looking to advance your career, improve workplace performance, or prepare for new responsibilities, this course provides valuable knowledge and practical insights to support your professional growth.

Our courses are led by top-notch international instructors. They’re not just academically qualified—they’ve also got years of real-world experience. They bring practical insights and deep knowledge to every session, making your learning experience truly valuable!

Yes. Participants who successfully complete the Business-Case Writing for New Products training course will receive a Coventry Academy Certificate of Completion, recognising their commitment to professional development and continuous learning. This certificate serves as formal evidence of participation and achievement and can support career progression, professional credibility, and ongoing development objectives. Where applicable, details regarding professional development credits or accreditation will be provided within the course information.

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