Effective Business to Business (B2B) Marketing

Coventry Academy provides a training course in Effective Business to Business (B2B) Marketing in Sales & Marketing

Course Schedule

Date Venue Fees($)
07 - 11 Nov 2022 London - UK $5,950

Course Summary

Why Choose this Training Course?

In many B2B markets, excessive competition is driving-down prices, and products are becoming commoditised. So companies have to use marketing in a more effective and structured way. However, most B2B companies do not understand what marketing is. They confuse it with marketing-communications and as a result they find it increasingly difficult to compete and be profitable.They think they can solve the problem by sending out more communications, but that often achieves nothing and wastes money.

This Coventry Academy training course will show you how to apply marketing effectively in a B2B environment so that your company can establish itself as an added-value provider and can overcome price competition.It is specifically for B2B companies and it shows best-practice with many real-life B2B examples.

This Coventry Academy training course will feature:

  • Key principles and practices of B2B marketing
  • A structured marketing process
  • Valuable tools and how to use them
  • How to create a marketing mix
  • How to adopt a market-focused approach
  • Real examples of how to apply it in B2B