A highly interactive training course on

Effective
Business to Business
(B2B) Marketing

Learn How to Use Marketing Correctly in B2B Markets

Duration: 5 Days

Training course overview

Is a lack of B2B marketing knowledge causing your organisation to have to sell on price, and preventing you from growing your business?

Many B2B companies have no idea of what B2B marketing is. They confuse it with selling, or advertising, and as a result they are unable to adopt a strategic approach that builds their business. Instead, they end up competing on price, which reduces their margins; and their products become commoditized.

You can change that, by attending this unique Coventry Academy online training course, which will empower you to position your company correctly in your markets and compete on value, not on price.

What are the goals?

By the end of this Coventry Academy online training course you should be able to:

  • Use Marketing More Effectively
  • Overcome Price-focused Competition
  • Win New Customers
  • Build Stronger Relationships with Existing Customers
  • Define Marketing Actions and Give Clear Direction to Others

Who is this training course for?

This Coventry Academy online training course is suitable to a wide range of professionals but will greatly benefit:

  • Leaders who Need Use B2B Marketing Effectively
  • Senior Managers Who Have the Success Their Company in the Market
  • Non-marketing Managers who Need to Understand B2B Marketing
  • Executives who Want to Know How to Apply B2B Marketing
  • Sales Managers Who Need to Improve Their Performance with More-effective Marketing
  • People Recently Placed into a B2B Marketing Role

The certificate

  • A Coventry Academy e-Certificate will be provided to delegates who attend and complete the online training course

Dates & Fees 2023 Location, Date & Fees

Online
13-17 Mar 2023
Register Now
Fee: $3,950
Online
12-16 Jun 2023
Register Now
Fee: $3,950
Online
13-17 Nov 2023
Register Now
Fee: $3,950
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