Training course overview
Is your organization struggling to grow because you’re competing solely on price? Many B2B companies misunderstand marketing, mistaking it for mere selling or advertising. This confusion often leads to a lack of strategic direction, forcing businesses into price competition that erodes margins and commoditizes their products.
Join our unique Coventry Academy online training course to gain essential B2B marketing knowledge. This course will empower you to position your company effectively in the market, enabling you to compete on value rather than price. Transform your approach and drive sustainable growth!