Understanding how your brand is perceived both locally and internationally, and whether it differentiates itself from competitors, is more important than ever. This Corporate Identity & Brand Management training course equips participants with the tools to plan, implement, launch, and manage a strong brand that gains support from both internal and external stakeholders.
Throughout the training course, we explore the essence of branding, why organizations need it, the value it provides, and how to build and maintain a successful brand. Over five days, participants will be inspired by real-world examples to help them develop their own brand strategies.
This training course will feature:
By the end of this training course, participants will be able to:
This training course is suitable to a wide range of professionals but will greatly benefit:
The training course combines presentations that share both theory and industry best practices with practical sessions in accordance with adult learning and blended learner-centred principles. Learning is interactive, hands-on, experiential, peer-sharing, reflective and self-directed.
Participants will have opportunities to put into practice the skills they develop and enhance during the training course. We make the most of videos, case studies, group dynamics, learning games, reflective questions and answers, peer exchange, role-play, demonstration, skills practice and storytelling. Participants are encouraged to reflect on and discuss their own professional issues and experiences. Overall, 70% of the training will be experiential and 30% will be theoretical. The final day includes an exercise during which participants create and then present their own brand.
Have questions or need more information?
Fill out the form, and our team will get in touch with you promptly to provide the assistance you need.
