If you're adjusting your prices to secure business, this course is tailored for you. It provides strategies to break free from margin reduction cycles and deliver superior value that customers willingly pay for.
The course draws from real-life examples of B2B companies that once faced intense price pressure but now command premium prices for their offerings.
Discover how to effectively reposition your products and achieve successful sales, even in the face of lower-priced competitors, through strategic selling and compelling new value propositions.
By the end of this Coventry Academy training course, you will be able to:
This Coventry Academy training course is suitable to a wide range of professionals but will greatly benefit:
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